Direct To Consumer Customer Relationship Manager

This is a Full Time Job

We are looking for a Customer Relationship Manager who has a passion for Tennis, with a strong understanding of the players, the tournaments, and the day-to-day activity on and off the court.

Working closely with our agencies and marketing team, the Direct to Consumer Customer Relationship Manager will build the CRM & email marketing strategy for the Tennis Channel Direct-to-Consumer Streaming service. The role is based in our Santa Monica, CA office.

Responsibilities include but are not limited to:
• Develop and execute data-driven CRM strategies to drive customer engagement and retention.
• Partner with key stakeholders to define the strategy, objectives, and KPIs for the email/push programs and each lifecycle within them (onboarding, engagement, retention, etc.).
• Create and manage our CRM calendar and coordinate content with other channels (e.g., organic social, blog).
• Manage the end-to-end creative development campaigns and ensure all content meets our brand standards and provides a consistent brand experience to our customers.
• Manage the day-to-day execution of all emails/push programs in platforms (Salesforce, Cleeng) including setup of new segmented journeys.
• Partner with product to ensure integration of email experience into our overall product experience.
• Continuously monitor email/push performance and provide dashboards, analytics, reports and insights to leadership and key stakeholders, highlighting opportunities for improvement and optimization.
• Maintain email database and lead the segmentation of audiences to identify opportunities for increased customer conversion and retention and reduction of inactive customers and unsubscribe rates.
• Define and execute A/B tests to improve open rates, click to open rates, engagement rates, and conversion rates.

Qualifications:
• 3 to 4 years' experience with email and push marketing with success in personalization, optimization, and journey development (experience in the streaming space preferred).
• 2 to 3 years' experience with ESPs such as Mailchimp and Salesforce.
• Expert understanding of email and SMS marketing, including customer segmentation, customer journeys, and email analytics.
• Demonstrated track record of developing strategies based on business objectives and executing CRM programs that delivered measurable business results.
• Understanding of data privacy in relation to email marketing and email databases.
• Knowledge and experience of dynamic content creation with use of AMPscript or similar scripting languages.
• Copywriting skills.
• Superior organizational, project management and communication skills.
• Ability to work across multiple teams and stakeholders with a keen eye to identify business priorities.
• Experience managing agency partners and marketing budgets.

Tennis Channel is proud to be an Equal Opportunity Employer and Drug Free Workplace!

About Tennis Channel:
Tennis Channel is the media home to two twenty-four-hour television networks, a subscription streaming service, online magazine and podcasts dedicated to the sport and its unique lifestyle. The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers.

About the Team:
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

The base salary compensation range for this role is $68,000 to $75,000. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

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