Director, Social Marketing Strategy

This is a Full Time Job

Telemundo is seeking a dynamic and bilingual Director of Social Marketing Strategy to lead our social strategy efforts across scripted and reality series, daytime shows, brand handles, major specials, and marquee sporting events. This strategic leader will sit within the Marketing department and act as a connective force between social media, consumer insights, data analytics, and platform expertise to craft impactful social strategies that drive audience engagement, fandom, and tune-in.

Key Responsibilities

• Lead the development of social strategies across Telemundo programming and brand campaigns including scripted series, realities, daytime shows, sporting events, awards shows, and cultural tentpoles.

• Translate Hispanic consumer insights, social trends, and behavioral data into actionable strategies tailored for platform-native storytelling.

• Analyze the competitive landscape and market signals to understand what's working across networks, platforms, and fandom communities–and apply learnings to inform Telemundo's approach.

• Partner with Social Content, Creative, PR, Research, and Production teams to build integrated, audience-first plans that are on-brand and culturally relevant.

• Define campaign objectives, KPIs, content volume, cadence, and measurement frameworks for key promotables.

• Guide the content and creative approach, ensuring campaigns reflect platform best practices, community behaviors, and the emotional drivers of fan engagement.

• Identify and integrate platform tools, listening software, and analytics dashboards to better inform planning and performance.

• Act as a data storyteller, using insights to illuminate fandom behaviors, identify growth opportunities, and influence creative direction.

• Collaborate with internal Research and external agencies to build reporting mechanisms and executive summaries that showcase campaign ROI and brand growth.

• Keep the broader organization informed on emerging platform features, algorithm shifts, and fan culture evolutions.

• Lead a small team and serve as a strategic mentor to the social marketing team

Qualifications

Minimum Qualifications

• Bachelor's degree in marketing, Communications, Media, or related field.

• 10 years in social media strategy, digital marketing, or audience development–preferably in entertainment, media, or streaming.

• Deep understanding of U.S. Hispanic audiences, platform trends, and Latin pop culture.

• Demonstrated ability to turn data into insight and insight into action–comfortable with tools like Meta Business Suite, Comscore, Sprout, Talkwalker and more.

• Experience building cross-platform campaign strategies that connect content, community, and KPIs.

• Strong communication and storytelling skills–able to create strategic decks and present to senior stakeholders.

• Bilingual English/Spanish proficiency required.

• Experience supporting marketing campaigns, live events, brnad launches, and fandom-driven social programs preferred.

• Adept at working in matrixed environments with multiple stakeholders and tight deadlines

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