Director of Paid Media

This is a Full Time Job

The Director of Paid Media will lead audience acquisition and paid amplification for Telemundo. The Director of Paid Media will manage our media agency relationship (Spark/Publicis), own audience definition & sizing for targeting and drive audience acquisition for both: premiere day and sustained viewership afterwards. The role balances big-picture strategy (audience growth, cross-platform reach, measurement) with day-to-day campaign requirements.

• Agency leadership
• Serve as primary client lead for Spark/Publicis, which includes but is not limited to setting strategy, negotiating SOWs, owning QBRs, KPIs, agency staffing, and performance reviews.
• Ensure agency delivers innovative media plans, efficient buys, strong creative/media integration, and transparent reporting.
• Audience strategy, definition & sizing
• Work closely with the research and Insights department to understand latest audience segmentation and translates segmentation to an actionable addressable targeting strategy
• Define, segment, and size addressable audiences specifically for US Hispanic viewers, including multicultural and bilingual behavior cohorts.
• Partner with NBCU Data & Technology in exploring data sources and securing cross-brand approvals for campaign implementation
• Campaign planning & execution
• Own paid media strategy for premiere days and sustained post-launch amplification across media.
• Pilot new formats (interactive CTV, shoppable ads, music/Karaoke-style activations for events like the World Cup).
• Performance & measurement
• Sets and stewards Annual Learning Agenda with agency, identifying key opportunities for testing and holding stakeholders accountable for execution and outcomes
• Translate outcomes into actionable optimizations and report to senior leadership (Head of Marketing).
• Shares out campaign performance and broader multi-campaign learnings with the marketing team for transparency and a perspective on new creative approaches
• Cross-functional collaboration
• Partner with Marketing, Creative and Social on messaging approach for each campaign to ensure the right storytelling is used to the right audience
• Partners with Procurement & Legal on SOWs, NBCU Research on broader measurement contracts and the Marketing Council on JBP contracts.
• Budget
• Own paid media budget allocation and pacing across Entertainment, News & Sports, working closely with Business Operations to ensure accuracy; ensure optimal mix and cost-efficiency across channels.
• Stewards Symphony Investment Fund and JBP actuals/forecasts with Marketing Council
• Team leadership
• Mentor and develop direct reports; foster a high-performing, collaborative culture.

Qualifications

Basic Requirements
• 8–12 years in paid media at a national or large-network level (agency-side or in-house), with demonstrated leadership managing large agencies.
• Deep experience planning and buying across CTV, programmatic, social, search, local and linear channels.
• Proven experience working with U.S. Hispanic audiences.
• Excellent storyteller for senior management presentations and sharp stakeholder management, comfortable presenting to C-suite and negotiating agency contracts.
• Bilingual fluency (Spanish/English) strongly preferred.
• Strong background in audience definition, segmentation and sizing using first- and third-party data and activation tools (CDPs, onboarders, etc.)
• Experience with measurement and attribution frameworks (i.e VideoAmp).
• Budget ownership of large media buys (i.e, World Cup budget).
• Willing and able to work 4 days a week in person in the Telemundo Center and 1 day (Fridays) remotely from home.

Desired Characteristics
• Strategic thinker with hands-on execution orientation.
• Data-driven decision maker with strong analytical skills.
• Exceptional communication, presentation, and negotiation skills.
• Strong leadership, mentoring and coaching, and cross-functional collaboration.