Marketing Director, Streaming
Tastemade
Remote, USThis was removed by the employer on 10/25/2022 4:14:00 PM PST
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Full Time Job
What you'll be doing:
• Define high-level marketing strategy and consumer journey. Set clear, measurable objectives, identify specific audience targets and set positioning and engagement strategies for our four streaming channels: Food, Travel, Home and Español
• Contribute to programming strategy to ensure we're making the right content for the right people at the right time, working closely with the Head of Programming and GM
• Collaborate with the Head of Content, Social, to create engaging social media campaigns leveraging organic and paid channels
• Contribute to talent and casting strategy, providing focus to the Talent team in their search for the on-camera casting that best speaks to our desired audience
• Gather, analyze and apply relevant customer insights and data in collaboration with the Sr. Research Director to help define effective and innovative strategic marketing and programming approaches
• Own the streaming marketing budget, translating strategies into detailed budget and resource plans, in close collaboration with the GM and Finance team
• Create measurement framework that ties campaign performance to high level strategy, channel performance and financial results
• Lead ideation and execution of highly creative campaigns that are on brand, on budget, and measurably successful
• Write creative briefs and communicate campaign specifics across the company and to senior executives, with a focus on measurable results
• Oversee creative development for campaigns, including asset toolkits, trailers, promos, sizzle reels, key art, social content and more, optimizing existing workflows and developing new ones.
• Build and foster a small, execution-focused team who can coordinate the successful delivery of campaigns and report on key metrics
• Develop meaningful relationships with senior marketing leaders at key partner companies, including Samsung, Google, Amazon, Roku, Vizio, and more. Represent Tastemade as a thought leader in marketing streaming channels.
• Identify key marketing beats important to our partners, and ideate campaigns that leverage these moments to position Tastemade as a must-see destination for audiences on each platform
• Create and continually update materials to be shared internally and externally telling the story of our channels, who our audience is, and why audiences want to watch us
• Own relationships with any outside vendors, media agencies, creative partners.
• Communicate campaign results and learnings to senior management and company-wide
What you'll bring:
• 7-10 years of partner marketing, consumer & B2B marketing, brand strategy and creative development, and campaign management experience at an entertainment network/studio, media company, or agency.
• Proven entrepreneurial mindset. Ability to identify and prioritize key projects, identify challenges, develop action plans and execute. Excellent at navigating ambiguity and providing focus.
• Demonstrated knowledge of domestic and international television landscape, with a strong focus on FAST and vMVPDs and key players.
• Proven track record of developing innovative campaign creative that drives a brand forward.
• Operational acumen. Experience running marketing campaign workflows, prioritizing overlapping projects/requests, developing timelines and asset management workflows
• Familiarity with structure of distribution licenses across linear TV, mobile, digital, OTT
• Experience creating effective metrics and KPIs. Strong ability to analyze data and apply it to strategy and tactical planning.
• Experience navigating, defining, and justifying complex brand architecture.
• Experience successfully building and managing a dynamic and effective team focused on execution.
• Experience launching global linear TV channels a plus
• A strong passion for Food, Travel, Home & Design is a plus.
What Makes Us a Great Opportunity?
We prioritize an inclusive, People-first culture at Tastemade. From your first day, we strive to be a welcoming team that supports, nurtures and grows . We are also firm believers in ''walking the talk'' -- o ur employee-led workplace experience committees, DE&I groups, and wellness and philanthropic initiatives reflect much of our culture and build a sense of real community among our team. While working at Tastemade, you will collaborate with passionate, curious, and authentic peers, who are driven by our core values and equally enthusiastic about food, travel and home & design.
This is a remote job opportunity and can reside in the following registered states: CA, CO, CT, DC, FL, IL, MD, ME, MT, NE, NJ, NY, OH, TX, and WA
Total Rewards:
• Stock options
• Flexible vacation policy and paid company holidays
• Medical, Dental, Vision, LTD, Life EAP, and 401K benefits
• Apple iMac, MacBook or equivalent hardware
• Monthly wellness stipend to support your physical and mental health
• Monthly electronics allowance to partially offset cell phone and internet costs
• One-time home office equipment stipend
• Professional development by way of a feedback-driven culture, regular performance check-ins, and in-house mentorship and support programs
• Collaborative, passionate, and fun colleagues!
Tastemade is committed to providing reasonable accommodations during our recruiting and interview process. If you require any assistance or need accommodations, please reach out to us at peopleops@tastemade.com
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