Content Lead, Travel
Tastemade
Santa Monica, CAThis was removed by the employer on 10/8/2020 9:14:00 AM PST
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Full Time Job
Tastemade is a global community of food lovers & travelers!
Who Are We?
Would you consider yourself a travel, food and home & design lover? Do you get excited about bringing people together over a great meal in an unforgettable location? Does the idea of working at a company that is changing the way the world makes, watches and engages with video make you giddy? If you answered yes to all of these questions, then keep reading!
Tastemade is a global community of food lovers, travelers and design enthusiasts on a mission to connect the world through video. In just a few years our community has grown to over 250 million people watching our videos across a huge range of channels, devices and apps, from Cable & Streaming Platforms to Youtube, Twitter, Facebook, Instagram, Pinterest, TikTok and Snapchat.
We are looking for passionate people who want to change the world and make a difference. People that are driven to disrupt the status quo and not looking for just another job.
Tastemade is looking for a Content Lead to support our mission and move people to create great experiences for themselves and their communities. The ideal candidate will have a background in social media, a deep understanding of analytics and content creation, and proven ability to amplify entertainment, travel and/or lifestyle brands.
Who You Are:
• A curious, globally-minded individual who never stops learning.
• A creative storyteller who understands how to connect with social audiences on all social channels using great copy, video and interactions.
• An intuitive leader who has excellent communication skills, both written and verbal, and able to lead projects across multiple departments with ease.
• An investigator who uses data and analysis to determine what tactics are inspiring members.
• An experimenter who is constantly looking for new ways to surprise, delight and inspire viewers.
What You'll Do:
• Lead and manage all aspects of Tastemade's Travel vertical across all social channels, both established and emerging
• Develop and execute our content and social media strategy, regularly making adjustments based on a blend of insights, instincts and KPIs
• Partner with Sales and Brand Strategy to develop sponsored content opportunities
• Work cross-functionally to see sponsored content through execution while educating the broader team on the latest social best practices
• Develop and maintain a daily, weekly, monthly and yearly Programming calendar that includes both branded and editorial content
• Write engaging social copy, schedule and post content across various social media platforms
• Ideate new, original video content and partner with Production and Post Production to execute, ensuring all episodes follow platform best practices and will resonate with our highly engaged audience
• Work with external talent and partners to feature a wide range of diverse stories on our channels
• Produce and execute social-first, iPhone-shot content ranging from Instagram Stories to TikTok videos
• Be an active participant in creative brainstorms for content across all social media platforms
• Stay up to date on social media trends across all platforms
What You'll Bring:
• 5 years experience managing multiple social media channels with expert-level skills on social
• Basic knowledge of the Adobe suite (especially Photoshop and Premiere) a plus
• An eye for design and an ability to create social-friendly content
• Proven ability to engage, connect and build an audience across multiple channels
• Ability to interpret analytics, communicate results and formulate strategy
• A passion for Tastemade and a positive, get-it-done attitude!
Perks of the job:
• Competitive salary and benefits package
• Flexible vacation policy
• Colleagues that are fellow food, travel and design lovers!
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