Brand Strategist
Tastemade
London, UKThis was removed by the employer on 1/8/2021 11:18:00 AM PST
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Full Time Job
Brand Strategist, Europe
The primary function of this role is to support our efforts in building strong and diversified revenue lines. The focus will be on acting as the creative and strategic counterpart to the sales team – that means translating client KPIs and goals into effective, creative and well-rounded campaigns.
Who you are:
• Client-Centric. You're obsessed with delivering the highest quality client experience and achieving our brand partners' goals.
• Unflappable & Super Organized. You keep your cool while managing multiple projects and deadlines simultaneously.
• Storyteller. You have a passion for storytelling, and want to help us tell great ones. That means writing captivating responses to RFPs, RFIs and beyond.
• Creative. You consistently find new ways to solve emerging problems with flair.
• Forward-thinker. You can always see beyond the current challenge to the long-term end result.
• Deal-maker. You know how to negotiate the best terms for the company.
What you'll do:
• Create and develop go-to market sales materials that help uniquely define the Tastemade audience for advertisers, including category specific value propositions, audience and reach profiles based on key targets for these categories, and category-targeted versions of the Tastemade general presentation.
• Provide strategic and tactical support to high-value accounts in partnership with Tastemade's sales team. In doing so, positively impact client satisfaction, build relationships throughout the client organisation and deliver campaigns that meet and exceed goals.
• Work with sales team on pre-sale strategy; brainstorm with sales, content and production teams to help structure campaigns that make sense based on brand needs.
• Conceptualize custom, integrated marketing initiatives through the lens of Tastemade's editorial vision. Articulate these ideas via written proposals, decks and brand collateral that effectively communicate concepts and deliverables
• Drive the proposal process with strategic, thoughtful and well-packaged materials, leading the development process (liaising with internal departments at all levels).
• Support the development of advertiser accounts through participation in sales calls and strategy sessions, facilitating interagency creative planning calls, providing expertise into the digital advertising and your specific clients, and adding insight into campaign performance.
• Be a respected voice for both the client and Tastemade and work with your advertiser account teams to identify and define opportunities for the further growth of the accounts and campaigns.
What you'll bring:
• Substantial and demonstrable experience, 2-4 years, in brand strategy. Ideally at a lifestyle publisher.
• Understanding of the media buying process, particularly pre-sales.
• Strong, customer service work ethic, including interpersonal and problem-solving skills with a focus on the details.
• Excellent communication skills, both verbal and written. Ability to interact with individuals at all levels of the organization with professionalism.
• Ability to present to people, to illuminate ideas and influence decisions.
• Ability to prioritize and manage multiple tasks and projects.
• Acute sense of urgency and ability to operate collaboratively in a fast-paced environment.
• Ability to work with metrics, numbers and trends.
• Passion and integrity for your work and the work of your team.
• Excellent computer skills (Word, Excel, Keynote/PowerPoint).
• French or German language skills would be a plus, but not essential.
Perks:
• Competitive salary and benefits package
• Stock options
• Flexible vacation days
• Apple iMac, MacBook or equivalent hardware
• Colleagues who are fellow food & travel lovers!
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