*Manager, Email Marketing
Tampa Bay Rays
St Petersburg, FLThis was removed by the employer on 4/21/2021 11:36:00 AM PST
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Full Time Job
Overview:
The Email Marketing Manager will be responsible for communication to Rays fans and ticket buyers done through email and website communications from concept to execution and analysis. A successful candidate will be a forward-thinker, who can amplify Rays emails and website presence.
Role and Responsibilities:
• Oversee and execute email marketing strategy including but not limited to segmenting, copywriting, building, proofing, deploying and reporting on team email content & communications with Digital Marketing Manager, by way of MLB Marketing Producer.
• Work closely with the business analytics team to manage subscriber databases, working with multiple databases, and using filters for segmenting data for targeted email campaigns.
• Implement A/B testing in an effort to optimize open, click & conversion rates.
• Set up automated and segmented digital customer journey campaigns.
• In partnership with the analytics team, analyze email metrics to suggest best practices to optimize goals, including fan engagement, personalization, driving revenue, subscriber growth, and overall ROI.
• Responsible for researching and developing new content for emails and keeping up with the latest trends, tools and tactics.
• Collaborate with all internal departments to ensure website updates and email communication needs are met in a timely manner.
• Create and maintain landing pages and forms for raysbaseball.com, in collaboration with MLB Digital Producer.
• Collaborate with MLB resources to keep raysbeisbol.com (Spanish language website) up to date.
Qualifications
and Educational Requirements:
• Bachelor's degree from an accredited college/university
• 4 years in digital marketing with an emphasis on email marketing and analytics
• Strong analytical skills and experience with data-driven decision making are required
• Strong writing and editing experience
• Strong organizational and communication skills
• Ability to evaluate data, determine trends, find opportunities and make recommendations
• Iterable, Zeta, Google Cloud Product knowledge is a plus
• Basic Photoshop skills are a plus
• Strong attention to detail required
• A highly organized self-starter with a can-do attitude
• HTML coding skills are a plus
• Working understanding of baseball
COVID-19 update:
Protecting the health and safety of our communities - including our teams and of those considering a career with the Tampa Bay Rays - is our highest priority. We have implemented workplace procedures in accordance with all applicable CDC guidelines in order to promote the safety of our employees, candidates, customers, and communities. We continue to closely monitor the evolving situation and we appreciate your understanding and flexibility with respect to our interviewing process.
All offers contingent on a satisfactory background check.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.