Events Senior Director

This is a Full Time Job

Sportico: Senior Director, Events

The Events Senior Director will own Sportico's expanding portfolio of live experiences–from developing new conference franchises and executive summits to driving sponsorship revenue, ticket sales, programming, audience growth, and long-term business strategy. The Senior Director will have a vision to create unique experiences in what has become a crowded marketplace. Working across editorial, sales, marketing, operations, and executive leadership, the Senior Director will create industry-defining events that convene the world's most influential owners, commissioners, investors, athletes, executives, policymakers, and innovators.

The successful candidate understands that exceptional events are both world-class editorial experiences and scalable businesses. They are equally comfortable selling a presenting sponsorship, recruiting a Fortune 100 CEO to speak, building a five-year growth strategy or launching an entirely new event franchise.

Sportico values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

Responsibilities
• Lead Sportico's overall live events strategy, business development, and long-term growth.
• Oversee planning and execution of a portfolio of Sportico's flagship events, including invite-only bespoke gatherings.
• Partner closely with the sales to create and sell high-value sponsorship opportunities and with Sportico's newsroom to ensure programming reflects the publication's editorial excellence.
• Develop innovative strategies to boost ticket sales and attendee engagement.
• Work with marketing to maximize audience growth, event visibility, and post-event engagement.
• Travel frequently to oversee major events and develop new business opportunities.

Event Portfolio

The Senior Director will oversee a growing portfolio of premium events spanning the global sports industry, including:
• Sports investing
• Women's sports business
• Executive leadership summits
• Emerging sectors shaping the future of sports business

Qualifications
• 8 years of experience leading conferences, live events, sponsorship sales, business development, executive programming, or media events.
• Demonstrated success growing event businesses through sponsorships, ticket sales, partnerships, and new product development.
• Proven ability to build and monetize premium B2B conferences and executive experiences.
• Experience recruiting high-profile speakers, moderators, and industry leaders.
• Strong understanding of the global sports industry and its executive ecosystem.

What We're Looking For

The ideal candidate is a builder. They recognize opportunities before competitors do and understand how to transform emerging trends into must-attend industry events. They know how to create experiences that executives prioritize because of the quality of the conversations, the caliber of the attendees, and the business opportunities those events create. They combine strategic vision with operational excellence, understand the economics of premium live media businesses, and have the creativity to imagine what Sportico's next signature event should be.

At PMC, we believe working in a highly collaborative, office-first environment that fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion.