Senior Social Media Manager

This is a Full Time Job

Job Purpose

SXSW is seeking a Senior Social Media Manager to oversee social strategy for the brand's social platforms, including, but not limited to, Facebook, Instagram, TikTok, Bluesky, LinkedIn, and Threads. You are able to bring SXSW's experiential curation to life on our social channels. This position will be expected to increase the brand's performance on all platforms and translate our brand voice into our social platforms with a focus on innovation, engagement, and growth. The ideal candidate possesses strong writing and editing skills, a keen eye for compelling visuals, and an understanding of how to interpret data to inform social strategy.

Duties & Responsibilities
Responsibilities include, but are not limited to:
• Devise and oversee a social and social video strategy to drive growth and engagement on all of SXSW's digital platforms.

• Manage, develop, and grow talent on the social team, including staffers and freelance contributors.

• Drive a consistent strategy for performative and growth-driving daily content.

• Create content for and post to the brand's Facebook, Instagram, TikTok, Bluesky, and LinkedIn accounts.

• Collaborate with the Executive Editor and Content team members to develop and execute social-first initiatives.

• Ensure the team meets weekly TikTok Publisher program quotas with original content.

• Manage content roll-outs for buzzy franchises, tentpoles, and timely announcements.

• Increase engagement on key platforms

• Deliver informative reporting about tentpole events to key stakeholders.

• Extend the lifecycle of content to span multiple platforms through creative storytelling.

• Partner with the Executive Editor to plan and execute original programming that will succeed on social platforms and YouTube

• Deliver robust roll-out plans for video launches

• Liaise with Video Editors on longform video and cut-down strategy

Qualifications & Skills

Qualifications include:
• A social-minded video and content lead with 8 years of professional social media experience, strong editorial judgment, clean writing skills, and management experience.

• A wordsmith who has experience handling social media for a magazine, creative agency, website, or brand and understands the brand's voice

• A savvy strategist who knows how to utilize social platforms and tools like Dash Hudson

• An innovative thinker, with big ideas and lots of creative energy

• Proficiency with social platforms (including TikTok, Twitch, and other emerging platforms) and tools (including SocialFlow, Google Analytics, and CrowdTangle)

• Ability to thrive in a fast-paced, collaborative environment

• A video editor proficient in Adobe Premiere, TikTok Editor, and CapCut

• Must have excellent communication and organization skills

Work Location & Schedule
The position is located in Austin, Texas. Core business office hours are Monday through Friday, 10:00 am – 6:00 pm. Must be available to work additional hours from January to March, including evenings and weekends.