Marketing Coordinator
South By Southwest
Austin, TXThis is a Full Time Job
(S) Seasonal Marketing Coordinator
Job Purpose
SXSW is seeking a Seasonal Marketing Coordinator to support trade partnerships and event marketing initiatives that drive audience engagement for SXSW and SXSW EDU. You will facilitate the full campaign lifecycle by coordinating partner communications, contracts, asset distribution, and performance tracking. Working closely with internal teams and external partners, you will manage multi-channel deliverables across digital, print, broadcast, and live event activations. In this role, your strong organizational skills will keep complex, overlapping timelines running smoothly in a fast-paced environment.
Duties & Responsibilities
Responsibilities include but are not limited to:
• Support strategic trade partnership relationships and campaigns through the full lifecycle from planning through post-campaign reporting
• Coordinate the fulfillment, scheduling, and tracking of trade advertising campaigns across digital, print, email, social, radio, television, and events
• Collaborate cross-functionally with marketing, content, experience, programming, sales, and production teams to ensure partnership assets and campaigns are delivered accurately and on time
• Maintain partnership calendars, campaign trackers, asset libraries, and shared documentation
• Track campaign performance and help prepare reports, recaps, executive summaries, and marketing insights
• Assist in the planning and execution of year-round event marketing initiatives, including community events, meetups, booths, activations, and industry events
• Coordinate event logistics, promotional timelines, and onsite marketing support for external events and activations
• Provide general support for ongoing marketing initiatives and departmental needs
On-site Responsibilities
• Supports the onsite execution of conference and festival marketing for SXSW & SXSW EDU through various marketing operations.
Qualifications & Skills
Qualifications include:
• Bachelor's degree in Marketing, Communications, or a related field
• 1-3 years of experience in partnerships, marketing, event marketing, or a related role
• Proficient at managing partner relationships, sponsorship deliverables, media trades, or integrated marketing campaigns
• Skilled at supporting or executing event marketing initiatives, activations, conferences, meetups, or experiential campaigns
• Ability to balance relationship management, multiple campaign timelines and deliverables, and event logistics in a fast-paced environment
• Strong project management and organizational skills with exceptional attention to detail
• Highly developed written, verbal, and interpersonal communication skills
• Proactive, self-motivated team player with strong prioritization and follow-through skills
• Familiarity with collaboration and project management tools such as Slack, Airtable, and Google Workspace
• Willingness to work occasional evenings and weekends in support of events and activations as needed
• Knowledge and passion for innovation, tech, film, TV, music, and education industries are a plus
Physical Requirements
The physical demands described here are representative of those that an employee must meet to perform the essential functions of this job successfully:
• Prolonged periods of sitting or standing at a desk and working on a computer
• Ability to lift up to 10 pounds occasionally, as needed
• Manual dexterity to operate standard office equipment such as computers, phones, printers, etc
• May require occasional bending, reaching, kneeling, or climbing stairs
• Ability to work outdoors, including exposure to varying temperatures or noise levels
Work Location & Schedule
The position is full-time and located in our Austin, Texas office. Core business office hours are from 10am–6pm Monday through Friday. You must be available to work additional hours from January through March, including evenings and weekends. You must also be available for the March event, which will have extended working hours on-site.
Additional Information
SXSW is a unique convergence of original music, independent films, and emerging technologies, known for its diverse programming and its ability to bring together creative professionals from around the world.