Copywriter - Performance Content

This is a Full Time Job

(S) Seasonal Copywriter - Performance Content

Job Purpose
SXSW is seeking a sharp, strategic Seasonal Copywriter to support our Marketing team through one of the most exciting times of the year. In this role, you'll write high-impact, conversion-focused copy for digital campaigns across email, paid media, and landing pages, supporting both the SXSW and SXSW EDU events. This position will collaborate with team members across Marketing, Content, Programming, and Partnerships to shape messaging at every stage of the funnel, from awareness to engagement and conversion.

Duties & Responsibilities
Responsibilities include, but are not limited to:
• Craft compelling, action-oriented copy for paid ads, email campaigns, website, landing pages, and digital promotions.
• Adapt brand voice and tone across multiple verticals, including SXSW EDU, Music, Film & TV, and Innovation.
• Collaborate cross-functionally to align messaging across platforms.
• Support A/B testing and optimize copy based on performance data.
• Contribute to copy strategy and audience segmentation plans.
• Help maintain brand voice across channels while tailoring messaging by funnel stage.
• Assist with website content needs, microcopy, and UX writing as needed.

Qualifications & Skills
Qualifications include:
• 3 years of experience writing performance-driven copy (agency, in-house, or freelance)

• Portfolio that shows high-converting emails, landing pages, and paid media copy

• Comfortable interpreting data and optimizing creatives based on results

• Strong grasp of audience segmentation, user journey, and funnel-based messaging

• Excellent writing, editing, and communication skills

• Experience with tools such as Hubspot, Airtable, GSuite, and major ad platforms (Meta, Google, etc.)

• Agile, collaborative, and able to work quickly and efficiently under tight deadlines

• Must be based in Austin, Texas, and able to reliably work from the SXSW office during the term of the contract

• Familiarity with SXSW verticals and audiences is a plus.

Physical Requirements
The physical demands described here are representative of those that an employee must meet to perform the essential functions of this job successfully:
• Prolonged periods of sitting or standing at a desk and working on a computer.

• Ability to lift up to 10 pounds occasionally, as needed.

• Operation of standard office equipment, including computers, phones, and printers.

• May require occasional bending, reaching, kneeling, or climbing stairs.

• Ability to work outdoors, including exposure to varying temperatures or noise levels.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Location & Schedule
This position is located in Austin, Texas. Standard hours are Monday to Friday, 10 am to 6 pm, with flexibility needed for campaign deadlines and peak periods leading up to March events. Must be available to work extended hours, including evenings and weekends, during the lead-up to and during SXSW EDU and SXSW.