Vice President of Retail Marketing and Development
Sony Pictures
Culver City, CAThis was removed by the employer on 10/1/2025 7:37:00 PM PST
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This is a Full Time Job
DESCRIPTION:
Key Responsibilities:
• Strategic leader for Sony Consumer Products (Hardlines, Softlines and Publishing) at retail accounts such as Walmart, Target, Amazon, Hot Topic, Five Below and others.
• Responsible for building and driving Multi-Category Program Development – from ideation and strategy to executional tactics, to achieve/support organizational objectives for market share, volume, revenue, operating income and brand awareness.
• Leads presentations with key entertainment councils at mass retail accounts to drive support for key Sony Pictures initiatives.
• Cultivates and fosters strong working relationships with retailer buyers, marketing managers, and key agencies/suppliers.
• Ability to influence the account by selling-in key programs.
• Applies financial acumen and analytical skills to build a successful strategy.
• Manages marketing programs including digital/social campaigns and in-store events that cross multiple business segments and IP for Sony film and television franchises for the consumer products department.
• Works comfortably with licensees and specific category experience in Hardlines, Softlines and/or Publishing.
• Responsible for the retail development budget of assigned accounts and ensuring that the revenue goals are being achieved.
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Education and Experience Requirements:
• A bachelor's degree is required, MBA preferred.
• 8-10+ years of Retail Development experience and industry knowledge.
• Experience within the consumer brand/CPG space highly preferred.
• Cross category programs and experience highly preferred.
• A strong understanding of key Softlines and toy categories is highly preferred.
• Experience with managing publicity, digital and retail marketing campaigns as part of programs.
• Exceptional communication skills (both written and verbal) is required.
• Proven presentation skills with executive presence and leadership; ability to appropriately influence and drive results with key stakeholders.
• Proven track record of developing and presenting a compelling marketing strategy and content presentation at a buyer/marketing manager level meeting.
• Travel required. Microsoft Office fluency including PowerPoint is critical.
