Vice President of Advertising Monetization

This is a Full Time Job

The Vice President will lead the end-to-end ad monetization strategy, planning, and operations for ad-supported revenue streams. The scope spans programmatic sales, partner development, pricing and yield strategy, governance, and measurement and analytics.

This is a pivotal leadership role in a rapidly evolving business at the intersection of entertainment, technology, and monetization. The VP will bring an entrepreneurial mindset to launch, scale, and continually enhance SPE's advertising capabilities, establishing them as a differentiated, profitable, and sustainable revenue engine within the consumer services portfolio.

The role serves as the single-threaded owner of advertising revenue, accountable for sustained growth through programmatic demand partnerships, agency and advertiser relationships, pricing and yield optimization, and platform value creation.
Key Responsibilities
• Define and execute a multi-year monetization and pricing go-to-market strategy, including inventory packaging, demand access models, and commercial frameworks for FAST and AVOD inventory across SPE's services and third-party publishing lines of business.
• Own full P&L accountability for launching and scaling a new advertising revenue stream, a key strategic growth pillar for the company, with responsibility for sustained YoY revenue expansion.
• Partner with FP&A on revenue planning, forecasting, accruals, and long-range financial modeling to support P&L ownership and investment decisions.
• Lead global programmatic supply and demand strategy, including SSP and DSP partnerships, deal structures, and access models across private and open marketplaces.
• Drive supply-path optimization and SSP strategy to maximize net CPMs.
• Oversee inventory forecasting, pricing frameworks, auction mechanics, and ad-load policies.
• Own the CTV measurement and attribution strategy and roadmap, including partner selection and integration with leading industry measurement providers.
• Leverage first-party IDs, data clean rooms, and contextual signals (with Data & Privacy teams) for addressable ad solutions.
• Partner with Product, Content, and Marketing teams on innovative ad formats and sponsorships.
• Responsible for and direct Ad Operations across trafficking, creative QA, brand safety, and SSAI integrity.
• Ensure advertising products and operations comply with global privacy and regulatory requirements, in partnership with Legal, Privacy, and Data Governance teams.
• Build, scale and lead high-performing global teams across ad partnerships, revenue operations, yield, and ad operations.

Required Qualifications
• 12+ years in digital advertising, including 5+ years leading FAST and AVOD monetization.
• Deep expertise in programmatic CTV monetization, pricing, yield management, and ad-tech workflows.
• Demonstrated executive experience owning and managing revenue, demand partnerships, pricing, yield management, and ad operations across direct and programmatic channels.
• Proven experience owning revenue, demand partnerships, pricing, and ad operations.
• Strong expertise and familiarity with industry specific ad-tech, data, and measurement stacks.
• Executive-level communication skills and strong commercial acumen.
• Bachelor's degree required; MBA or equivalent preferred.