Vice President, Advertising
Sony Pictures
Culver City, CAThis was removed by the employer on 11/30/2025 10:06:00 AM PST
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This is a Full Time Job
DESCRIPTION:
Vice President, Advertising (FAST & AVOD Streaming – Global)
SPE is seeking a dynamic and experienced Vice President of Advertising (FAST & AVOD Streaming – Global) to join our forward-thinking New Media organization—an innovative team driving the future of entertainment through cutting-edge platforms and storytelling. This role will own end-to-end global ad monetization for our FAST & AVOD streaming business. The scope will span direct & programmatic sales, partner development, ad operations, pricing, yield, ad-quality governance, measurement, and revenue analytics.
Key Responsibilities
• Set multi-year go-to-market and pricing strategy; manage revenue delivery and demand pipelines across CTV, mobile, web, and OEM FAST services.
• Drive supply-path optimization—evaluate/refine SSP mix to reduce tech fees and lift net CPM.
• Own the CTV measurement roadmap (iSpot, VideoAmp, Nielsen ONE) and attribution partnerships; meet advertiser outcome needs.
• Conduct inventory, capacity-utilization, and pacing analysis; maintain financial models for forecasting and scenario planning.
• Establish dynamic pricing, floor tests, auction mechanics, ad-load policies, and unit-economics guardrails.
• Cultivate senior relationships with agencies, brands, DSPs, SSPs, OEM platforms, data & measurement partners.
• Partner with Content, Marketing, and Product teams to launch innovative ad products (pause-ads, shoppable, interactive overlays, sponsorships).
• Direct Ad Ops on trafficking, brand safety, creative QA, and SSAI integrity.
• Ensure compliance with GDPR, LGPD, PDPA, COPPA, and emerging privacy frameworks; steward TAG/IAB certifications.
• Leverage first-party IDs, data clean rooms, and contextual signals (with Data & Privacy teams) for addressable ad solutions.
• Work closely with FP&A on quarterly closes, revenue accruals, and long-range planning models.
• Hire, coach, and retain a high-performing global team; define OKRs, compensation plans, and succession pipeline.
Financial & Team Scope
• P&L: Full responsibility for a multi-million annual ad business; accountable for YoY revenue and growth.
• People: Lead a global team across Ad Sales, Growth Partnerships, Revenue Ops, Yield, Pricing, Ad Ops & Quality.
Required Qualifications
• 12+ years in digital advertising; 5+ years leading global FAST/AVOD monetization.
• Deep expertise in programmatic CTV auctions, SSAI workflows, inventory forecasting, and cross-platform measurement.
• Experience managing direct & programmatic funnels, pricing, yield, and ad-ops functions.
• Familiarity with leading ad-tech & data stacks (Publica, MediaTailor, Google Ad Manager, SSPs, LiveRamp, Adobe, Twilio, or equivalents).
• Bachelor's degree required; MBA or equivalent a plus.
Desired Characteristics
• Entrepreneurial, analytical, and solutions-oriented; can translate complex concepts for senior executives.
• Thrives in a hands-on, cross-functional, scale-up environment; proven change agent who inspires and develops teams.
Additional Requirements