Sr Analyst Marketing Analytics, Funimation
Sony Pictures
Culver City, CAThis was removed by the employer on 9/19/2019 10:52:00 AM PST
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Full Time Job
Sr Analyst Marketing Analytics, Funimation (LA)
Sr Analyst, Marketing Effectiveness and Google Analytics, Funimation
Sony Pictures Funimation is currently seeking a Sr. Analyst to join our team in Culver City to work on its direct to consumer marketing programs. The ideal candidate will have hands on analytics experience in user acquisition at a direct response e-commerce, agency or gaming company. You will be obsessed about measurement of KPIs like CAC, LTV, Cost per app install and ROI, and be an expert in Google Analytics. You will also have experience with data mining techniques, advanced SQL and statistical modeling. This role will be an integral part of the marketing team collaborating with multiple stakeholders to ensure accurate data collection, tagging and reporting. This highly visible role will be independently responsible for all ROI reporting and ad-hoc analyses
What You'll Do
• Oversee Google Analytics and Adjust MMP and be the primary contact for managing GA agency and all internal requests
• Own campaign reporting and tracking for paid and owned marketing campaigns including multi-channel attribution monitoring and optimization
• Manage external resources and be the expert on 3rd party analytics vendors and platforms
• Work cross-functionally with marketing, finance, product and e-commerce teams to analyze data and drive meaningful business results in the US and globally
• Work with teams to maintain and evolve all customer lifetime value models in order to drive greater media efficiency
• Mine and analyze data to drive optimization of marketing techniques and product improvements
• Regularly present and socialize results with key stakeholders and executives
• Be organized and comfortable juggling multiple projects at once across multiple advertising mediums
Requirements
• 3 years of experience in marketing analytics or data science in an digital direct to consumer environment at an e-commerce or gaming company. Entertainment experience not required.
• Bachelors degree required with a major or emphasis in Marketing, Statistics, Finance or Economics preferred
• Expert-level proficiency with Excel, SQL, Google Analytics and advanced data manipulation tools
• Strong understanding of different media types, attribution methods and customer acquisition methodologies including optimizing cost per acquisition, retention and lifetime value metrics
• Strong communication and project management skills
• Familiarity with direct response analysis frameworks
*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
Funimation, a Sony Pictures Television Networks Company, is the go-to destination for extraordinary anime. By combining its integrated in-house studios along with its technology and distribution partnerships, Funimation leads the industry with its omnichannel approach to offering anime to fans – from streaming and home entertainment to theatrical distribution and broadcast television. The company's next generation streaming service, FunimationNow, provides subscribers with instant access to their favorite sub and dub shows in ad-free HD on the widest array of devices and platforms – from smartphones and tablets to TV's and gaming consoles.
Our Core Purpose: To fascinate fans and enrich lives with compelling entertainment experiences that excite, delight, inspire and connect.
Our Core Values: Be Humble | Play to Win |Treat People Right | Bring Your Passion | Own It | Unleash Creativity and Innovation | Honesty is ''The'' Policy | Communication is Leadership | Characters with Character
* Sony Pictures - CA - Culver City Area & Studios
*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
* Sony Pictures - CA - Culver City Area & Studios