Senior Research Analyst

This is a Full Time Job

Please note that this role is based in the United Kingdom. To enable us to meet the statutory and regulatory obligations of the United Kingdom immigration system, you must have the appropriate immigration permission needed to work and reside in the United Kingdom for the duration of the employment.

The Role:

The role will be focused on projects involving consumer behaviour, landscape trends, digital direct-to-consumer brands, transactional and subscription models and large content licensing agreements.

This position plays an important role in providing strategic analysis to Sony's businesses in the EMEA region and highlights the growing importance of data-driven insight within the organisation. Based in London, the position will work across multiple countries with a specific focus on industry landscape, consumer insight and audience research in support of Sony's Business Development, Direct-to-Consumer channels and Home Entertainment businesses across the EMEA region.

What you'll do:
• Act as the key point person in Research on Direct to Consumer (D2C) channels. (e.g., YouTube, Amazon Channels, FAST, Sony Pictures Core, etc.) Understand the performance metrics, input to new analytics and share best practices around the region, collaborating with local Research leads.
• Collaborate heavily with the Business Development team, ensuring they have visibility of key market trend data and forecasts that can underpin new business modelling, planning and investigation.
• Connect to the regional Home Entertainment team and provide input into the Insight-led-selling agenda.
• Work independently with a great deal of autonomy, while collaborating with Research team-mates in other locations to enhance the flow of industry themes and insights between all Research colleagues.
• Thoroughly understand third-party datasets, be involved in primary research projects, and focus on utilising the toolkit for business impact.
• Maximise the value of research through impactful communication with colleagues, key clients, and industry-wide initiatives.
• Build and maintain strong relationships with internal business partners and stakeholders, third-party suppliers and industry peers.

What you have:
• Typically, 2+ years' experience in a similar role or within a relevant media industry. Demonstrable knowledge and understanding of audience behaviours specifically related to these markets.
• Entrepreneurial, proactive and commercially minded, with confidence and an inquisitive nature.
• Ability to work closely with, and uncover the needs of, stakeholders, bring forward insights and recommendations, and challenge thinking where appropriate.
• A strategic mindset with the drive, curiosity and motivation to identify opportunities and make an impact.
• Can demonstrate a strong interest in the evolving digital landscape and applications.
• Expertise in producing and delivering concise and well-messaged presentations to all levels of an organisation and in client/external meetings.
• Proven ability to provide strategic direction using a combination of designed and commissioned research and third-party datasets.
• Experience in managing deadlines and collaborating across functions in a media organisation.
• Passion for the film and television industry, particularly Hollywood movies and U.S. TV series and in-depth knowledge of local market consumption behaviours and key players – crucially in the video-on-demand space.
• Advanced MS PowerPoint and Excel skills with the demonstrated ability to use complex formulas and pivot tables.
• Competency using, or interest in, data visualisation tools (specifically Tableau) and working with large data sets to derive business insights. Engaged with GenerativeAI developments in the context of Research applications.

#LI-TD1