Senior Marketing Analytics Analyst

This is a Full Time Job

The Theatrical Marketing Analytics & Insights team at Sony Pictures Entertainment is looking for a Senior Analyst who thrives at the intersection of data, storytelling, and entertainment. In this high-impact role, you'll transform audience and campaign data into actionable insights that directly influence marketing strategy, creative development, and audience targeting for our theatrical releases. We're seeking a candidate who is technically fluent, insight-driven, and passionate about movies. Ideal candidates will bring analytical rigor, curiosity about entertainment and pop culture, and a desire to shape marketing campaigns that resonate globally.

Key Responsibilities

Strategic Analysis & Insights
• Deliver actionable insights across audience behavior, campaign performance, creative effectiveness, and historical box office trends.
• Partner with domestic and international teams to craft campaign strategies rooted in trend analysis, social listening, and historical benchmarks.
• Track and assess audience engagement across digital platforms to support campaign health diagnostics and real-time pivots.
• Support reporting and research efforts that evaluate campaign health and audience engagement.

Data Visualization & Decision Support
• Develop intuitive, executive-ready dashboards (Tableau, Excel) that distill complex data into clear, strategic takeaways.
• Build tools and frameworks that support ongoing optimization of targeting, spend allocation, and creative effectiveness.
• Collaborate across teams to identify business questions and define measurement approaches.

Data Operations & Quality Control
• Prepare and integrate audience, creative, and performance datasets, ensuring accuracy and consistency.
• Conduct quality control checks using SQL and Excel, resolving issues that may affect campaign reporting and insights.
• Partner with Data Science, IT and Engineering teams to maintain robust, scalable data pipelines and documentation.

Ad-Hoc Analysis & Reporting
• Respond to custom analysis requests, including marketing campaign performance overviews, cast analytics, or audience & content trend analyses.
• Input and structure data for specialized reports and presentations.

Qualifications & Skills
• 3–5 years of experience in marketing analytics, digital insights, or entertainment research.
• Excellent written communication skills, with the ability to craft clear, compelling stories from complex data.
• Proactive and detail-oriented, with a strong sense of ownership and follow-through.
• Passion for movies, marketing, and the power of data to tell compelling stories.
• Extensive experience with social listening tools (e.g., Brandwatch, Talkwalker, Meltwater, Sprinklr).
• Strong proficiency in Excel (including formulas, pivot tables) and SQL (basic to intermediate querying).
• Experience with visualization tools such as Tableau and Power BI.
• Working knowledge of social media KPIs and digital performance metrics across platforms (YouTube, Meta, TikTok, X).
• Understanding of statistical concepts such as correlations and regressions.
• Basic to intermediate experience with emerging AI platforms (ChatGPT, Gemini, etc)
• Exposure to AI tools (e.g. ChatGPT, Gemini, Claude) and enthusiasm for experimenting with new technologies.
• Familiarity with Python is a plus.