Senior Executive, Trade Marketing
Sony Pictures
Singapore, SGThis was removed by the employer on 10/16/2018 9:51:00 AM PST
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Full Time Job
Senior Executive, Trade Marketing
Based in Singapore, the incumbent will manage and build strong relationships with our key Ad Sales stakeholders. The incumbent will be responsible for ensuring that all ad sales marketing deliverables are met, with the key objective of increasing business revenue and opportunities through ad sales partnerships.
Key Responsibilities
• Support the sales team in achieving annual revenue targets for both regional and local markets
• Develop an ongoing trade marketing and communications strategy and
promote the network's portfolio of entertainment channels in South East Asia to media agencies and potential clients.
• Identify opportunities and work with the brand marketing team and deliver on the branding commitments.
• Oversee all brand-led activations with involves sponsors and take accountability for sponsor deliverables at the events.
• Manage and develop a strong MIS for the Ad Sales department with input from the sales team and keeping up to date with industry developments.
• Manage a trade marketing budget in line with the calendar of activities
Requirements
• Degree/ Diploma in Communications, Marketing, Business or a similar field of study
• Minimum 5 years' relevant experience in marketing, events or broadcast industry
• Proficient in Microsoft PowerPoint, Word, and Excel.
• Good presentation and people management skills Mature, self-starter and pleasant personality
• Able to multi-task and deliver under pressure and tight deadlines
SGP - Hansapoint - SPENA