Senior Analyst, Research & Analytics, Americas

Full Time Job
Senior Analyst, Research & Analytics, Americas

Role:

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution, operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 130 countries. Sony Pictures Television (SPT) operates three complementary lines of business: 1) Distribution of SPE's feature films and television programming to television outlets around the world, 2) Local television production in key international markets, 3) International television networks and digital networks.

The Senior Research Analyst, part of the Americas Research team, supports ad-hoc and ongoing research projects across Sony Pictures Television (SPT) three lines of business: Distribution, Production and Networks. Some responsibilities include: providing timely content tracking for Canada and US Hispanic and content trends analysis on OPs, formats and U.S. series, as well as a broad range of market intelligence on the regional and global television industry, including TVE and social media, utilizing secondary resources that will include internet, multiple research data software, industry reports, etc.

Responsibilities:

• Create and maintain regular reports, from start to end, including the FTV LATAM monthly reports, U.S./USH and U.S./CAN side by side reports, SPT comps in LATAM and Trends across U.S. series, formats and local language original productions.
• Responsible for the performance trackers for SPT products and competitors: Canada and USH
• Provide ad-hoc ratings analysis to support Americas distribution and LATAM production & Networks
• Develop and write sales presentations and TV ratings analysis reports on key products
• Analyze and report on networks grids, social media and OTT trends.
• Gather and disseminate intelligence on regional and global television business and consumer trends across all platforms, Free TV, Cable, Pay TV and SVOD.

Requirements:
• Bachelor's degree is required. Concentration in Market Research, Consumer Behavior, Business Administration, Economics or other related is preferred.
• 3 to 5 years of experience working in media research and analysis.
• Strong advanced Excel, data visualization and PowerPoint skills are required. Tableau experience is preferred. Prezi experience is a plus.
• Must be numerate with high math aptitude; must have the ability to analyze television audience research data and comfortable working with large data sets.
• Strong attention to detail and ability to write clear, meaningful and concise ratings analyses is essential.
• Experience with Nielsen NNTV, MediaView, NPower, EMSTV, TechEdge, ITVR, Ibope Mediawork Sation and/or Infosys is preferred. TGI, Ampere and GWI is highly desired.
• Fluency in Spanish is preferred. Portuguese and/or French is a plus.
• Strong interest and knowledge of international business and cultures and consumer behavior.
• Must be proactive, motivated, highly-organized and a self-starter.
• Team player with ability to work independently and with multiple projects.
• Experience with primary research is a plus
• High interest in New Media and Social Media.

*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

USA - Culver City - Studio Lot - Harry Cohn Bldg