Marketing Manager, Media & Advertising
Sony Pictures
Taipei, TPThis was removed by the employer on 4/2/2019 5:52:00 AM PST
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Full Time Job
Marketing Manager, Media & Advertising
Position Summary
The Marketing Manager, Media & Advertising will decipher and implement local marketing strategy and generate/execute advertising/media strategies and buying (both traditional and new media) to support Sony movie releases in Taiwan. The incumbent should at the same time be able to provide strong support in creative material localization, placement and other administrative support to the marketing team.
Key Responsibilities
• Advertising
- generate copy/taglines for all advertisements: TV, print, outdoor, radio, etc.
- supervise editing and dubbing of TV ads, supervise graphic designs for print materials
- negotiate terms and deal with vendors and control the efficiency and quality delivered
- negotiate with TV stations for special promotion package deals
- analyze and solicit media placements, evaluate the GRP ratings and cost effectiveness
- create and execute advertisements for bus panels, newspapers, magazines, outdoors, radio, etc.
• Responsible for local marketing execution, media strategy initiation and implementation including positioning, target audience setting and advertisement for releasing titles
• Develop and implement media buying and execution ideas (both traditional and new media) and weave them into the overall marketing campaign
• Handle media buy and creative agencies
• Communicate with head office on advertising/media execution, approvals and updates
• Manage material flow control/localization (including traditional and new media) both internally and externally
• Coordinate and disseminate approved creative materials to the various media partners
• Propose and engage in various advertising campaign/idea/stunt initiation and execution
• Assist in media promotions, and tie-in promotions with partners/media if needed
• Assist in invitation of media/WOM screenings
Qualifications
• University or above education, degree in marketing, business, or mass communication/advertising/film related field.
• Excellent verbal and written communications skills, in both English and Chinese
• Minimum 6 years' experience in marketing, agency, media, digital or entertainment industry is required
• Ability to develop local strategies based on head office guideline and strategy
• Ability to propose best integrated media and marketing strategies/campaigns depending on different genre and titles
• Keen interest in movies, good understanding of media environment, sensitive to movie and media industry trends
• Excellent communication, negotiation, problem-solving, time and priority management skills
• Proficient with MS Office applications and PowerPoint presentation skill is essential, able to use Mac preferred
• Fast learner, organized, multi-tasking and excellent team player
• Efficient, flexible and able to work under pressure
TWN - Taipei - SPRI