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Manager, Customer Marketing - Digital Retail
Sony Pictures
Culver City, CA
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This was removed by the employer on 4/15/2020 7:51:00 AM PST
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Summary of Role:
As part of the Sony Pictures Home Entertainment marketing team, this position will develop & drive insights-based marketing programs and facilitate strategic planning for key online / digital accounts (RVOD Accounts). This role will work closely with brand, consumer insights, media/digital marketing, strategic planning and commercial teams to develop innovative activations that build engagement and drive incremental revenue.
Customer Program Design and Execution
• Design insight-driven programs consistent with the promotion plan
• Develop end-to-end programs for new releases tied to national campaigns with an eye on lifecycle planning (from theatrical release window through home entertainment)
• Develop customer activation programs for TV and catalog titles
• Partner with Marketing Insights to provide decision support and actionable insights to key accounts to grow their revenue and profitability on SPHE categories through innovative promotion strategies
• Lead weekly customer meetings and conference calls
Customer Promotion Planning
• Develop an account marketing plan for the channel
• Develop insights-driven promotion plans that meet Commercial objectives consistent with the overall customer marketing approach (includes thematic development, promoting titles, trade spend management, merchandising vehicles, vendors, pricing, 3rd party promotion planning and timing)
• Develop and partner with digital marketing on programs to drive innovation and online conversion
• Track competitor activity and adjust strategies/plans when needed
Customer Program Measurement
• Achieve account program ROI objectives while balancing value creation vs. cost of complexity
• Support of account growth, profitability, customer satisfaction, and preferred partner stratus
• Conduct robust post-mortems to improve efficiency and effectiveness of future programs
REQUIRED SKILLS
-Analytical problem solving skills (quantitative and qualitative)
-Experience in developing and executing strategic plans
- Strong planning and project management skills
-Excellent oral and written communication skills
-Experience leading and working cross-functionally
REQUIRED EXPERIENCE
-5+ years overall customer marketing, agency and/or media experience (specific experience working with transactional entertainment specifically online and digital customer environments)
-1-2 years working on programs with a digital social component
-Full lifecycle promotional marketing experience is required
-Proven experience in working collaboratively with Sales teams and external customers
-Some travel required
-Local candidates preferred
• *Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
USA - Culver City - Akio Morita Building This job is no longer available. Click here to view current job listings.
This was removed by the employer on 4/15/2020 7:51:00 AM PST
Not to worry we have a lot of other jobs on the site;
Browse all jobs
Browse the Marketing/Publicity/PR Category
Browse the Studio Category
Search for Manager, Customer Marketing - Digital Retail jobs in Culver City-CA
Search all Manager, Customer Marketing - Digital Retail postings
Are you an employer?
How do I hire a Manager, Customer Marketing - Digital Retail? Manager, Customer Marketing - Digital Retail
Summary of Role:
As part of the Sony Pictures Home Entertainment marketing team, this position will develop & drive insights-based marketing programs and facilitate strategic planning for key online / digital accounts (RVOD Accounts). This role will work closely with brand, consumer insights, media/digital marketing, strategic planning and commercial teams to develop innovative activations that build engagement and drive incremental revenue.
Customer Program Design and Execution
• Design insight-driven programs consistent with the promotion plan
• Develop end-to-end programs for new releases tied to national campaigns with an eye on lifecycle planning (from theatrical release window through home entertainment)
• Develop customer activation programs for TV and catalog titles
• Partner with Marketing Insights to provide decision support and actionable insights to key accounts to grow their revenue and profitability on SPHE categories through innovative promotion strategies
• Lead weekly customer meetings and conference calls
Customer Promotion Planning
• Develop an account marketing plan for the channel
• Develop insights-driven promotion plans that meet Commercial objectives consistent with the overall customer marketing approach (includes thematic development, promoting titles, trade spend management, merchandising vehicles, vendors, pricing, 3rd party promotion planning and timing)
• Develop and partner with digital marketing on programs to drive innovation and online conversion
• Track competitor activity and adjust strategies/plans when needed
Customer Program Measurement
• Achieve account program ROI objectives while balancing value creation vs. cost of complexity
• Support of account growth, profitability, customer satisfaction, and preferred partner stratus
• Conduct robust post-mortems to improve efficiency and effectiveness of future programs
REQUIRED SKILLS
-Analytical problem solving skills (quantitative and qualitative)
-Experience in developing and executing strategic plans
- Strong planning and project management skills
-Excellent oral and written communication skills
-Experience leading and working cross-functionally
REQUIRED EXPERIENCE
-5+ years overall customer marketing, agency and/or media experience (specific experience working with transactional entertainment specifically online and digital customer environments)
-1-2 years working on programs with a digital social component
-Full lifecycle promotional marketing experience is required
-Proven experience in working collaboratively with Sales teams and external customers
-Some travel required
-Local candidates preferred
• *Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
USA - Culver City - Akio Morita Building This job is no longer available. Click here to view current job listings.
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