Director, Retail and Marketing
Sony Pictures
Culver City, CAThis was removed by the employer on 2/14/2020 5:52:00 AM PST
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Full Time Job
Director, Retail and Marketing
Key Responsibilities:
• Strategic leader for Sony Consumer Products (Hardlines, Softlines and Publishing) at retail accounts such as JCPenney's, Macy's, Michael's, Claire's, Walgreen's, Hot Topic and others
• Responsible for building and driving Multi-Category Program Development – from ideation and strategy to executional tactics, to achieve/support organizational objectives for market share, volume, revenue, operating income and brand awareness.
• Responsible for the retail development budget of assigned accounts and ensuring that the revenue goals are being achieved
• Cultivates and fosters strong working relationships with retailer buyers, marketing managers, and key agencies/suppliers
• Ability to influence the account by selling-in key programs
• Applies financial acumen and analytical skills to build a successful strategy
• Manages marketing programs that cross multiple business segments and IP for Sony film and television franchises for the consumer products department - in-store, online, social, and PR
• Works comfortably with licensees and specific category experience in Hardlines, Softlines and/or Publishing
• Travel is required
Education and Experience
Requirements:
• A bachelor's degree is required, MBA preferred
• 6-10+ years of Retail Development experience and industry knowledge
• Experience within the consumer brand/CPG space highly preferred
• Cross category programs and experience highly preferred
• A strong understanding of key softlines categories is highly preferred
• Experience with managing publicity, digital and retail marketing campaigns as part of programs
• Exceptional communication skills (both written and verbal) is required.
• Proven presentation skills with executive presence and leadership; ability to appropriately influence and drive results with key stakeholders • Proven track record of developing and presenting a compelling marketing strategy and content presentation at a buyer/marketing manager level meeting
• Fluency with PowerPoint is a must
*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
* Sony Pictures - CA - Culver City Area & Studios