Director of Insights, Strategy & Analytics - International Productions

This is a Full Time Job

Please note that this role is based in the United Kingdom. In order to enable us to meet statutory and regulatory obligations of the United Kingdom immigration system you must have the appropriate immigration permission needed to work and reside in the United Kingdom.

Sony Pictures Television is looking for a strong leader to join our team as Director, Insight, Strategy & Analytics for International Productions.

The world's largest independent studio, Sony Pictures Television, produces original content for linear networks and digital platforms. Our series – from dramas like THE CROWN, SEX EDUCATION, and THE BOYS, to comedies like TWISTED METAL and COBRA KAI, to unscripted series like SHARK TANK, JEOPARDY!, WHEEL OF FORTUNE, and AMERICAN IDOL – are beloved by our fans and customers worldwide.

We are looking for an expert strategic insights & analytics leader to support SPT's International Productions Division. Using secondary & syndicated data analysis, data science & business intelligence, primary research, content analysis, ratings & consumption data analysis and social listening, the Director will serve as the point person for key SPT international series throughout their production lifecycles – including global market & content strategy, trend identification, landscape opportunity analysis, concept and pilot testing, content positioning, content promotion & launch / post launch analyses, and deep performance analytics – playing a meaningful and visible role in guiding content creation, optimizing audience engagement globally, and assessing performance of our first-run shows. In short, making our content the best it can be.

The Director, Insight, Strategy & Analytics is a leadership role reporting to the VP Insight, Strategy & Analytics in Los Angeles and will be based in our London office.

What you'll do:

Series Insights, Content Strategy & Analytics

The Director will be the Production Insights, Strategy & Analytics lead for SPT International Productions division. This leader will have a keen understanding of global trends and opportunities – conducting performance analyses, primary research and show studies tracking series' performance to optimize departmental development slates, understanding global genre trends and uncovering audiences' views on global series, to improve the sellability and performance of pitches and current series around the world and in US markets.
• Must have a holistic experience with various ways to use insight / data tools to answer key business questions – from primary research to viewing / consumption data analysis, to social analytics, to data analytics solutions
• Must understand both the US and International markets from a production landscape
• Leverage studio wide tools and data sources to deeply understand content performance, content trends and audience engagement
• Analyze the TV landscape, global trajectories & audience areas of growth / opportunity for development & production – using BARB, Nielsen, Ampere and other similar consumption data
• Analyze adaptation potential of existing IP by looking into audience segments, key themes, and success factors
• Utilize social media listening to understand audiences' needs and test hypotheses about content, including development & marketing opportunities
• Utilize syndicated consumer & audience insight tools to answer content, development & landscape questions
• Design primary research studies to test concepts, episodes, and series end to end – both qualitative & quantitative
• Create innovative primary research techniques and source new techniques & methodologies from vendors
• Act as a thought partner internally with executives and with external research vendors in managing and coordinating projects
• Collaborate with research partners across Sony Pictures Entertainment and contribute to cross-functional teams with multiple stakeholders
• Strong presentation skills, able to tell data narratives that are strategic, succinct & visual, with a clear POV, to increase engagement & adoption of insights & data across the business

Thought Leadership & Strategy

We are looking for leader with a deep understanding of cultural, landscape & market trends and our buyers and network partners. The Director will use data and insights to guide decision making with business leaders to improve our market position and drive growth.
• Lead analyses of broader global factors and shifts that would meaningfully impact and inspire SPT content, commissioning, and development
• Lead content strategy analyses, understanding the factors by TV genre that are driving success globally
• Drive thought leadership across SPT, producing strategic analyses to provide internal stakeholders and talent with impactful audience understanding that enables stronger international shows and strong global audience understanding
• Support analyses of Int'l Prod Co strategic initiatives, including acquisitions, partnerships, whitespace analysis, forecasting, and opportunity modeling for the production space
• Develop strategic insights about our buyer strategies and buyer-level commissioning trends in relation to genres and communicate those to creative teams and to senior leaders

Partnership with Creative Stakeholders

We are looking for a leader who is skilled in developing impactful and trusted relationships with creative executives and production leaders and who enjoys operationalizing insights throughout the creative lifecycle
• Must have experience building impactful relationships with creative executives, such as development execs, producers, writers and showrunners
• Must be skilled in developing data narratives that appeal to creatives
• Must be passionate about operationalizing insights with our stakeholders, staying closely connected with our UK and Australian production companies

Team Leadership & Development

We are looking for a leader who is passionate about being a thought leader, manager & helping teams develop & grow their skillsets
• Partner with team members across regions and help them master holistic methodologies & tools (primary research, syndicated data analysis, viewing e.g. BARB/Nielsen/Ampere, and social tools)
• Guide strategic narrative building versus data provision
• Empower & create visibility for the insights & analytics team internally and externally
• Stay closely connected with the larger team in Los Angeles while developing strong relationships with our London-based partners
• Open and collaborative approach in partnering with internal data & insight teams throughout Sony

What you have:
• Typically, 10+ years of experience leveraging quantitative and qualitative research (Media preferred)
• Typically, 10+ years of experience in media consumption analysis (BARB, Nielsen and other similar consumption data sets)
• Deep understanding of TV production business, including the major milestones from creative strategy to series delivery essential
• Experience in global content insights, research & trends (US, UK & Australia preferred)
• Experience commissioning, designing, and managing multi-market qualitative and quantitative research projects
• Experience with syndicated consumer, trend & audience data tools and sets
• Strong instinct for strategic data storytelling & narratives
• Expert understanding of TV landscape, including linear networks, digital platforms, streaming platforms and emerging media platforms
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