Marketing Manager, Hip Hop & R&B

This is a Full Time Job

Manager, Marketing (Hip Hop R&B) - The Orchard

We are seeking an experienced, innovative, and strategic Marketing Strategist to join our New York team. You will lead best-in-class marketing initiatives for high-profile Hip Hop R&B artist and label partners, owning end-to-end strategy development and execution across campaigns, data initiatives, and audience engagement efforts.

Reporting to The Orchard’s Sr. Director, Creative Marketing & Strategy, you’ll serve as a trusted advisor to artists, managers, and labels, using data-driven insights, creative acumen, and global market intelligence to drive measurable impact.

What you'll do

Strategic Marketing Leadership
• Lead the development and execution of integrated marketing strategies across a Hip Hop R&B-focused roster of priority artists and releases, across multiple territories.
• Own campaign planning, rollout strategy, campaign execution & measurement - ensuring alignment with audience, platform, market trends and company and client KPI’s.

Client & Partner Management
• Act as the marketing point of contact for assigned label and artist partners.
• With support from The Orchard’s Sr. Director, Creative Marketing & Strategy, you’ll provide strategic counsel and build deep relationships with managers, artists, and internal stakeholders to identify growth opportunities and drive long-term value.

Creative Direction
• Oversee the conceptualization and execution of unique, culturally resonant campaigns that break through the noise and resonate globally.
• Drive innovation across content, e-commerce, digital strategy, fan engagement within 3rd party communities and owned 1st party data like email and SMS & more.

Performance Analytics & Optimization
• Monitor performance across platforms, identify key trends, and optimize ongoing and future efforts accordingly.
• Present key results, learnings, and recommendations to clients & cross-functional internal teams.
• Translate this data and audience insights into actionable strategy both during campaigns and in future campaigns.

Cross-Functional & Global Collaboration
• Work closely with team Relationship Team leads, Paid Media, Creative, D2C, Product, CRM, Premium Video, Audience Development teams and more to ensure campaign execution is timely, impactful, and aligned with overarching goals.
• Partner with internal teams to leverage proprietary tools, fan data, and creative assets to drive audience growth and demand generation.

Innovation & Growth
• Stay ahead of emerging marketing trends, platforms, and fan behaviors – and integrate new approaches into campaign strategy.
• Support The Orchard’s Sr. Director, Creative Marketing & Strategy to develop new opportunities for fan data acquisition, platform innovation, and monetization.

Leadership & Mentorship
• Contribute to a culture of collaboration, accountability, and creative excellence.

Who you are
• 5 years of experience in music marketing, brand strategy, or entertainment/media, with a strong track record of managing high-impact campaigns and working within cross-functional teams.
• Deep passion for and connection to Hip Hop R&B, with a finger on the pulse of what’s shaping the culture globally. This includes a strong understanding of the Hip Hop R&B ecosystem across digital platforms, streaming, social, live events, 1st party data and fan engagement channels.
• A strategic thinker and creative problem-solver who thrives in a fast-paced, evolving environment.
• At least 2 years experience in audience development with a focus on 1st party data like email and SMS, content strategy, performance analysis, and CRM tactics.
• Strong communicator, capable of influencing and inspiring both internal stakeholders and external partners.
• Insightful and globally minded – you understand cultural nuances across markets and can translate them into marketing opportunities.
• Passionate about music, pop culture, and fan behavior – with a sharp eye for what's next.