Manager of Fan Engagement & Community Management
Sony Music
New York, NYThis is a Full Time Job
The Manager, Fan Engagement & Community Management will be tasked with engaging, acquiring and retaining fans across social platforms. This role will manage conversation and content creation across all digital properties including social media, CRM, websites, and other fanfacing digital properties (discord, sms, etc). This role will work closely with the Digital Product Managers to help execute digital campaigns. This role should have a deep understanding of fandoms and social media.
What you'll do:
• Oversee the day-to-day social media, website, and email accounts for a designated roster driving fan acquisition, engagement, and retention
• Acquire and analyze first-party data to expand artists’ fan bases and gain insights into audience behaviors. Leverage these insights to amplify, enhance, and develop plans to strength the relationship with fans
• Track and analyze campaign performance, using insights to optimize future strategies and campaigns
• Manage digital and social platforms including Instagram, X, Tik Tok, Facebook, Snapchat, Discord, websites, etc.
• Create copy and assets native to each platform to help increase engagement via interaction and algorithms
• Build growth strategies for both established and developing artists, leading to a engaged fan
• Work with Digital Product Managers and artists teams to develop and maintain editorial calendar across all social platforms
Who you are:
• Bachelor’s degree or equivalent
• Minimum of 2 years professional experience in digital/social media marketing
• Outstanding organizational and communication skills
• A passion for fan-focused digital strategies
• Strong background in digital strategy, with duties at previous experience including day-to-day work in this area
• Ability to work on tight timeframes and move projects forward with limited assets
• Photoshop, iMovie, Illustrator and/or other graphic design knowledge a plus
• A deep understanding of interactive technologies and communication tools, including:
• • TikTok
• Instagram
• Facebook
• Meta Business Manager
• X
• YouTube
• Tumblr
• Snapchat
• Discord
• Website Strategy
• Email/CRM Strategy
• SMS
What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess
California based applicants have certain rights under California law. Please see our California Recruitment Privacy Policy for more details.
Salary/Benefits
$68,700.00
- 80,000.00
per year
The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
New York Pay Range
$68,700 - $80,000 USD
Additional Information
Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
