Manager, Digital Strategy & Analytics for Latin Music

This is a Full Time Job

Manager, Digital Strategy & Analytics Latin Music

Position Overview

Sony Music Latin is seeking a bilingual English and Spanish Manager or Analyst to support the digital strategy and analytics efforts for our Latin music roster. This role will focus on data driven decision making across streaming and video platforms, with a strong emphasis on SEO, performance analysis, experimentation, and optimization of digital content strategies.

This position will be central to growing consumption, visibility, and engagement for Sony Music Latin artists across platforms such as Spotify, Apple Music, and YouTube. While playlist strategy is an important part of the role, we are open to candidates who may not have extensive prior playlisting experience but demonstrate strong analytical skills, curiosity, and a clear desire to grow into subject matter expertise within digital music strategy.

What You Will Do
• Support and execute digital commercial strategies focused on revenue growth and market share across audio and video platforms distributing Sony Music Latin content
• Ensure proper exposure and optimization of Sony Music Latin repertoire across artist and label profiles on digital platforms
• Apply SEO best practices to optimize metadata, keywords, tagging, titles, descriptions, thumbnails, and playlists to improve discoverability and search visibility
• Monitor digital platform trends and algorithm changes and adapt strategies to support long term visibility and engagement
• Track and analyze streaming performance, consumption behavior, and audience insights across platforms
• Design, execute, and evaluate tests and new ideas related to content optimization, discoverability, and audience growth
• Translate data findings into clear, actionable insights to inform digital strategy and release planning
• Prepare regular reports highlighting trends, learnings, wins, risks, and opportunities
• Support playlist strategy development for new releases and catalog across Spotify, Apple Music, and YouTube, including editorial, algorithmic, and user generated playlist engagement
• Collaborate closely with digital marketing, A and R, and content teams to align data insights with rollout and optimization strategies
• Contribute to the ongoing development of digital workflows, reporting frameworks, testing methodologies, and best practices

Who You Are
• Bilingual proficiency in English and Spanish is required
• One to three years of experience in digital marketing, SEO, data analysis, streaming strategy, or a related analytical role, preferably within music, media, or entertainment
• Strong foundation in SEO and content optimization principles with demonstrated real world application
• Experience working with analytics tools such as Spotify for Artists, Apple Music for Artists, YouTube Studio, Chartmetric, Music Connect, or similar platforms, with a willingness to deepen expertise
• Demonstrated experience working in a testing or experimental environment, including hypothesis development, execution, analysis, and iteration
• Strong analytical skills with the ability to translate data into actionable recommendations
• Self starter with high motivation, curiosity, adaptability, and a desire to continuously learn and evolve
• Strong understanding of Latin music genres, audiences, and digital consumption trends
• Proficiency in Excel, PowerPoint, and Canva, with experience in SQL or Tableau considered a plus