Jr. Manager, Digital Marketing , Latin Regional Office

This is a Full Time Job

As a Manager, Digital Marketing, for our Latin Regional Office your responsibilities may include, and are not limited to the following.

What you'll do:

• Work with local digital marketing teams to coordinate and strategize on streaming marketing, digital advertising, social media and CRM campaigns for regional priority artists and projects.
• Collaborate with regional and local marketing to develop innovative and effective marketing programs, promotions, campaigns that will increase exposure, membership, usage, engagement, and commerce.
• Work with sales teams to support DSP initiatives and maximize promotional opportunities.
• Work with creative and content departments to develop programs of digital content to be used across all digital channels, increasing engagement with artists audiences and stakeholders
• Oversee and manage regional influencer strategies and campaigns to increase artist reach
• Manage relationships with partners across CRM, social media, asset creation, paid media, and influencer marketing.
• Discover new digital outlets, influencer accounts to promote artists and maintain relationships with key sites and members
• Collaborate with various teams to develop custom and creative digital marketing ideas for each artist
• Oversee and grow Sony owned social media accounts, website, newsletters. Supporting artists activities through all these platforms.
• Monitor and quantify the success and efficiency of digital promotions, paid media campaigns, social engagement and partnerships via various analytics tools
• Evaluate effectiveness of digital marketing strategies and use the data to offer suggestions on how to maximize strategies for current and future campaigns.
• Communicate key insights and results to all relevant stakeholders, including managing and communicating best and worst practices.
• Spot digital trends, understand new technologies and social media behavior to create new and innovative marketing opportunities and solutions.

Who you are:
• At least 3 years of digital marketing experience at a record label or other related media companies.
• A strong marketer with a solid network of influencer talent, agents, and other gatekeepers; you have the ability to maintain regular communication between the label and influencer partners, while actively sourcing and negotiating new influencer partnerships
• You can build engagement strategies for accelerated growth aligned with a company’s vision, business goals and rising cultural trends and topics.
• You have the ability to Identify opportunities to partner with influencers to expand awareness and customer engagement.
• Proven track record in strategizing and developing influencer marketing campaigns to support launches and drive company’s awareness and reach on social media channel.
• Superb written and oral communication skills.
• Thorough understanding of the music marketplace.
• Comprehensive knowledge of the music streaming landscape.
• Solid understanding / interest in lifestyle verticals and urban culture.
• Social Media Obsessed: Demonstrated knowledge of and professional experience with social platforms.
• Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks.
• A team player that is not afraid to roll up his/her sleeves to help out the team.
• Extremely detail-oriented and organized.
• Data analysis/research skills.
• Strong communication skills with a demonstrated ability to speak in forums and meetings.
• Must be experienced and skilled at acting as a liaison between the artists/artist management and the label using tact, persuasion, communication and trust.
• Must be highly organized and capable of developing and keeping to a project timeline.
• Prior experience with a variety of digital marketing tools.
• Creative, self-starter with exceptional follow-up skills.
• MUST BE FULLY FLUENT IN ENGLISH AND SPANISH

What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• Our Hybrid with Flexibility approach combines the flexibility of remote working with the benefits of in-person collaboration whenever we need to come together to do our best work. Managers will partner with their teams and employees to establish work arrangements that meet the business, team, and individual needs.
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
• We invest in your professional growth & development.
• Time off for a winter recess