International Marketing Assistant

This is a Full Time Job

The International Marketing Assistant plays a key role in amplifying Sony Music’s international roster in the local market through effective promotional activations, innovative content strategies, and strong cross-functional collaboration. The role is responsible for developing and executing promotional activities, data-driven social media initiatives supporting promotional campaigns across media channels and ensuring high-impact digital presence aimed at driving audience growth, engagement, and commercial performance for the international roster.

What you'll do:
• Support the International Marketing team in the planning and execution of all local promotional activities across radio, TV, press, events, and other media channels.
• Coordinate closely with internal teams and external partners to secure maximum visibility and coverage for international artists.
• Develop a comprehensive social media strategy (TikTok, Instagram, Facebook, X, YouTube Shorts, etc.) for SME international artists and brands and upload the approved content.
• Propose and manage collaborations with influencers, creators, and media partners to extend reach and support campaign KPIs for the relevant roster.
• Drive measurable growth in followers, engagement, content reach, and fan conversions, ultimately contributing to commercial success (streams, sound uses, UGC growth, etc.) for international artists.
• Generate platform-native promotional ideas – such as contests, challenges, hashtag activations, and collaborative content – to support artists' campaigns and drive viral potential.
• Stakeholder & International Artist Team Collaboration
• Stay up to date with platform trends, algorithms, and best practices to ensure continuous optimization.
• Work closely with the Commercial/Streaming Department to ensure marketing initiatives support streaming growth targets.
• Support budget monitoring to ensure cost-effective execution and maximum ROI.
• Deliver weekly performance reports on all managed accounts, including competitive insights and benchmarks.

Who you are:
• 2–4 years of experience in digital marketing, social media management, or music/entertainment marketing.
• Strong understanding of all major social media platforms, their audiences, algorithms, and best practices.
• Proven experience creating impactful, trend-aligned content with measurable results.
• Ability to work under pressure, manage multiple priorities, and meet tight deadlines.
• Excellent communication skills (written and verbal).
• Strong analytical mindset with the ability to interpret data and translate insights into action.
• Familiarity with music industry workflows, especially within international marketing, is a plus.
• Experience collaborating with influencers, creators, or digital partners is preferred.

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