Influencer and Content Marketing Manager
Sony Music
New York, NYThis is a Full Time Job
The Manager, Influencer & Content Marketing will be tasked with working on influencer campaigns working alongside the Digital Marketing team. This role will manage influencer, content strategy, and content execution across social media platforms including Tik Tok, Instagram, X, Youtube, and any other emerging platforms. This role will be responsible for creating online assets, implementation, analysis and reporting of campaigns. This role should have a deep understanding of the internet and culture. This role is based in New York, New York.
What you'll do:
• • Manage and execute digital media influencer marketing campaigns for various artists
• Oversee creation of assets for campaigns
• Track, analyze, and report on campaigns across all platforms
• Identify and seek out influencers appropriate for each campaign
• Develop and maintain relationships with influencers, content creators, and agencies
• Create and manage short form content for label roster
Who you are:
• • At least 2-3 years of progressive digital marketing experience at a record label, agency or other related media companies
• Superb written and oral communication skills
• Thorough understanding of Tik Tok, Instagram, X, Youtube, and influencer marketing
• Solid understanding / interest in lifestyle verticals, meme and urban culture
• Social Media Obsessed: Demonstrated knowledge of and professional experience with social platforms
• Proficiency in design programs including Photoshop, Final Cut, Aftereffects, CapCut etc a plus
• Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks
• A team player that is not afraid to roll up his/her sleeves to help out the team
• Extremely detail-oriented and organized
• Data analysis/research skills
• Strong communication skills with a demonstrated ability to speak in forums, meetings and presentations
• Must be experienced and skilled at acting as a liaison between the artists/artist management and the label using tact, persuasion, communication and trust
• Must be highly organized and capable of developing and keeping to a project timeline
• Prior experience with a variety of digital marketing tools
• Creative, self-starter with exceptional follow-up skills
• Bachelor’s degree preferred
Salary/Benefits
$64,400.00
- 75,000.00
per year
$64,400 - $75,000 /year USD
The actual base salary offered depends on a variety of factors.
Benefits
• Medical, dental, and vision insurance
• Life insurance
• Short- and long-term disability
• 401(k) with employer matching
• Voluntary benefits including identity theft protection and resources for pets
• Mental health and meditation resources
• Fertility coverage
• Fully paid leave for childbirth or bonding
• Fully paid leave for caregivers
• Programs for loved ones with developmental disabilities and neurodiversity
• Subsidized back-up child and elder care
• Reimbursement for adoption, surrogacy, tuition, and student loans
Perks
• Inclusive and collaborative community
• Modern office environment designed for productivity and creativity
• Investment in professional growth and development
• Space to accelerate progress and create
• Time off for winter recess
Additional Information
Sony Music is a global recorded music company that is part of Sony Corporation, a leading global entertainment company. With a roster of current artists that includes some of the most popular and influential musicians in the world, Sony Music is dedicated to developing and promoting artists, providing innovative marketing strategies, and delivering high-quality music experiences to fans worldwide.
