Director of Fan Engagement and Community Management
Sony Music
Culver City, CAThis is a Full Time Job
DESCRIPTION:
The Director, Fan Engagement & Community Management will be tasked with engaging, acquiring, and retaining fans on behalf of Epic Records artist roster. This role will manage conversation and content creation across all digital properties including social media, CRM, websites, and other fan-facing digital properties (Discord, SMS, etc). This role will work closely with the Digital Product Managers to help execute digital campaigns. This role should have a deep understanding of fandoms and social media.
What you'll do:
• Oversee the day-to-day social media website, and email/SMS accounts for a designated roster driving fan acquisition, engagement, and retention
• Manage digital and social platforms including Instagram, Twitter, TikTok, Facebook, Snapchat, websites, microsites, pre-save pages, etc. (including fan accounts)
• Create copy and assets native to each platform to increase engagement via interaction and algorithms
• Build growth strategies for both established and developing artists, leading to an engaged fan
• Work with Digital Product Managers and artists teams to develop and maintain editorial calendar across all social platforms
• Track, analyze, and report on campaigns across all platforms
Who you are:
• Bachelor’s degree or equivalent
• Minimum of 8 years professional experience in digital/social media marketing
• Outstanding organizational and communication skills
• A passion for fan-focused digital strategies
• Strong background in digital strategy, with duties at previous experience including day-to-day work in this area
• Ability to work on tight timeframes and move projects forward with limited assets
• Photoshop, iMovie, Illustrator and/or other graphic design knowledge a plus
• A deep understanding of interactive technologies and communication tools, including:
• TikTok
• Facebook
• Twitter
• YouTube
• Tumblr
• Snapchat
• Discord
• Website Strategy
• Email/CRM Strategy
• SMS
Salary/Benefits
$100,000.00
- 105,000.00
per year
$100,000 - $105,000 /year USD
Benefits
• Medical, dental, and vision insurance
• Life insurance
• Short- and long-term disability
• 401(k) employer matching
• Voluntary benefits like company-paid identity theft protection
• Resources for pets, mental health, and meditation
• Industry-leading fertility coverage
• Fully paid leave for childbirth or bonding
• Fully paid leave for caregivers
• Programs for loved ones with developmental disabilities and neurodiversity
• Subsidized back-up child and elder care
• Reimbursement for adoption, surrogacy, tuition, and student loans
Perks
• Inclusive, collaborative, and global community
• Modern office environment designed to foster productivity, creativity, and teamwork
• Investment in professional growth and development
• Space to accelerate progress and positively disrupt
Additional Information
Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
