Director of Commercial Strategy

This is a Full Time Job

The Director, Commercial Strategy – Orchard & Independent Labels leads direct-to-consumer commercial strategy for Sony Music’s independent and distributed artist roster. Embedded day-to-day with The Orchard, this role ensures independent artists can access scalable, best-in-class D2C capabilities while remaining aligned with Sony Music D2C standards, tools, and operating models.

What you'll do:
• Own D2C commercial strategy for Orchard and independent artists across planning, execution, and optimization.
• Develop scalable D2C playbooks tailored to independent artist needs, budgets, and release cycles.
• Partner with Orchard teams to prioritize releases, assortments, pricing, and drop strategies.
• Ensure consistent application of Sony Music D2C tools, tech stack, and operational processes.
• Identify growth opportunities across evergreen merch, catalog, and always-on storefronts.
• Partner with data and forecasting teams to optimize inventory, conversion, and margin.
• Act as the primary D2C commercial liaison between The Orchard and Sony Music D2C leadership.

Who you are:
• 7 years of experience in D2C, e-commerce, or creator-led commerce environments.
• Strong understanding of independent artist ecosystems and scalable commercial models.
• Excellent commercial judgment paired with sensitivity to artist brand and fan experience.
• Comfortable operating in matrixed organizations with embedded and central responsibilities.
• Highly organized, data-driven, and execution-focused.

What we give you:
• Opportunity to shape D2C growth for Sony Music’s global independent roster
• High-visibility role working closely with artists, managers, and label leadership
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess