Director of A&R and Audience Development

This is a Full Time Job

The Director, A&R / Audience Development will be responsible for finding and acquiring recording artists, songs and producers as well as leading Audience Development strategy for artists across the Recordings & AD roster. This role will report into the SVP, Audience Development and President, and is based in Los Angeles.

What you'll do:
• Find and acquire recording artists, songs and producers through demos, recordings and live performances.
• Cultivate relationships with artists and representatives and negotiate deals.
• Solicit producers and coordinate meetings with artists and producers.
• Spearhead recording, mixing and mastering sessions.
• Act as liaison with artist, artist managers and art department regarding marketing concepts.
• Lead Audience development & Digital Marketing Strategy for a roster of artists across a wide range of genres
• Develop and execute comprehensive digital marketing campaign, including: short-form content strategy, influencer/creator marketing, content seeding, creative digital partnerships, short-form content and viral marketing campaigns
• Identify opportunities across target audience segments and develop strategies to grow artists’ digital footprint and first party data through CRM strategy, direct-to-fan engagement and community building tools like Discord, Laylo, WhatsApp, etc.
• Deliver out of the box digital marketing ideas throughout the campaign lifecycle to ensure artists are part of the online conversation and tapping into emerging trends in real-time
• Set goals and objectives for driving awareness, audience acquisition and conversion to measurable KPIs (streams, follows, pre-saves, etc.)
• Track, analyze and report on key performance and audience behavior metrics to optimize digital marketing campaigns and inform new strategies for growth and engagement
• Manage budgets across all key elements of the digital campaign (advertising, social media, creators, content shoots)

Who you are:
• 4-8 years of experience in A&R, artist development and/or digital marketing
• Strong communication skills.
• Strong artist relation skills.
• Ability to multitask and juggle multiple projects throughout the day.
• Ability to handle and defuse intense situations.
• Ability to handle talent relations effectively.
• Must be able to attend artist performances, recording sessions and rehearsals.
• Experience in building impactful digital campaigns, growing an artist’s digital footprint and converting passive listeners to engaged fans via social storytelling and creative audience development initiatives
• Expert knowledge of current and emerging digital trends in music, social platform best practices and short form content strategies that drive growth and virality
• A deep understanding Gen Z/Gen Alpha platforms (TikTok, Snapchat, Discord, Reels, Shorts) and niche audiences across the US and globally
• Organized self-starter with the capacity to manage a roster of 8 active projects and the ability to prioritize effectively in a fast-paced environment
• Excellent communication skills, detail oriented and solutions focused; able to effectively meet project goals and deadlines
• Experience with Chartmetric, Cobrand/MelodyIQ (or similar sound tracking tools), Youtube Studio, Meta & TikTok Business Manager, SMS/CRM platforms (Laylo, Community, Mailchimp, etc.)
• Able to work across multiple departments successfully.
• Ability to understand, manage and forecast budgets.
• Travel is required as needed.
• Must be willing and able to attend concerts, artist appearances, and photo and video shoots as requested.

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