Director, Marketing & Brand Strategy
Sony Music
Franklin, TNThis was removed by the employer on 7/22/2019 11:49:00 AM PST
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Full Time Job
Director, Marketing & Brand Strategy - Nashville, Tn
The Marketing team at Provident Label Group is at the center of all the action in amplifying powerful music across the globe. We work with nearly all aspects of our artists’ careers and help shape the messaging about music that truly changes people’s lives. We are looking for a strategist who wants to create campaigns that drive maximum exposure with a targeted consumer base that results in the desired success for our artists and their songs.
If you’re a driven but diplomatic people-person who enjoys fostering relationships with many personality types…
If you have a confident personality and are comfortable leading and inspiring others…
If you relish developing marketing campaigns and influencing messaging…
Then consider this rewarding position as Director of Marketing & Brand Strategy for an assigned artist roster at leading Christian music company Provident Label Group. Work with a competitive yet collaborative team in a creative environment that is never static and pushes you to be imaginative every day. Directly influence the success of the label and the artists themselves.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.
In compliance with the Tennessee Non-Smokers Protection Act, Sony Music is a smoke-free workplace.
Responsibilities
• Be a thought leader in creating and driving branding strategy for assigned artists and projects.
• Develop marketing campaigns that effectively accomplish artist objectives; work closely with internal and external functional teams.
• Design rolling 18-month strategy plans for assigned artists in terms of release cycle, touring plans, and consistent marketing campaigns.
• Lead marketing team in strategy development, planning meetings, and consumer profiles. Provide significant input into marketing plans.
• Direct the strategic use of assigned marketing budget.
• Direct and oversee day-to-day functions of marketing support staff.
• Write and present strategy briefs and situational/competitive analyses projects.
• Provide visual branding direction for artist imaging, album packaging, and music/marketing videos for the artist roster in coordination with the creative team.
• Lead creative process for and research unique marketing opportunities to help support an artist brand.
• Lead brainstorming, strategic, and tactical planning meetings to provide cross-functional synergy.
• Analyze market conditions and marketing plan effectiveness on an ongoing basis.
• Develop and maintain professional relationships in six key areas: A&R, functional teams (e.g., promotions, marketing, operations, etc.), senior management, artists, artist managers, and booking agents. Serve as primary artist manager contact within marketing team.
• Coordinate and attend industry events and appearances for artists.
• Travel for promotional events and meetings when necessary.
Qualifications
• Knowledge of marketing and branding strategies typically gained through at least 7 years of experience in a similar role
• Demonstrated creative experience, including campaign oversight and team leadership in a creative arena.
• Experience managing a team of direct reports.
• Experience in the Christian music industry a plus.
• Minimum of an Associate Degree or Bachelor Degree preferred
The ideal candidate will be a star relationship-builder who can lead with charisma. The ideal candidate will contribute creatively to the marketing process while driving the business forward. Finally, the ideal candidate will demonstrate a thorough understanding of our consumer.
Provident Music Group is the Christian music division of Sony Music Entertainment. Enjoy a fun and creative atmosphere in the music industry! Provident employees work in an attractive corporate environment in the Cool Springs area of Franklin, Tennessee, and receive outstanding benefits including 401(k) match, medical/dental/life/disability insurance, free Provident artist CDs, AND 28 paid days off per year (including paid holiday time Christmas Day through New Year’s Day).
No relocation expenses will be paid.
Your cover letter is your opportunity to convince us you are the perfect person for this job! Be sure to identify any experiences related to the job requirements and the “ideal” candidate described above.
Note: if you have previously applied for a Sony Music Entertainment job and wish to submit a different résumé or cover letter than the one you last used, follow these steps. First, apply for this job online. Then, go to our website and, after logging in, click on “Update Profile.” From there, you can upload a new résumé, or copy and paste a new cover letter. Be sure to click “Update Profile” at the bottom of the page when you’re done.