Director, Digital Marketing
Sony Music
New York, NYFull Time Job
Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.
What you'll do:
• Develop full scope digital marketing plans to drive fan engagement across all online platforms and an overall digital creative vision roster of artists.
• Lead and coordinate social media, content development, streaming marketing, digital advertising & CRM campaigns for assigned artists.
• Maintain relationships with key digital promotional partners and work with them on promotional activities, content creation, exclusive events and other partnership opportunities.
• Create and implement campaigns focused on data collection.
• Spot digital trends, understand new technologies and social media behavior and align these with business objectives to create new and innovative marketing opportunities and solutions.
• Monitor analytics on streaming platforms, understand the consumption patterns and craft tailor made campaigns to maximize music consumption.
• Provide in-depth analysis measuring the success of campaigns/tools and communicate the results to all relevant stakeholders.
• Maintain relationships with key digital promotional partners and work with them on promotional activities, content creation, exclusive events and other partnership opportunities.
• Pulling streaming reports & charts.
• Assigning artist content calendar for new releases.
• Staying up to date on latest digital trends.
• Identifying key Influencers in the digital space to drive awareness and visibility on FB, IG, etc. for new releases/content.
• Updating and maintaining social branding websites.
Who you are:
• Bachelor's degree preferred.
• At least 5-7 years of progressive digital marketing experience at a record label or other related media companies.
• Thorough understanding of the music marketplace.
• Comprehensive knowledge of the music streaming landscape.
• Established relationships with DSPs, TikTok, Vevo, YouTube, Triller and can produce creative marketing/campaign ideas for the aforementioned platforms.
• Excellent understanding of digital analytics/numbers and can analyze charts (Shazam, Spotify, Apple, WW trends, etc.).
• Excellent written and oral communication skills.
What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
• We invest in your professional growth & development
• Time off for a winter recess
Additional Information
Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.