Director, Artist Development - Awal

This is a Full Time Job

Director, Artist Development (Marketing) - AWAL

About AWAL

AWAL offers a modern approach to the traditional record company, providing artists all the resources and expertise of a global label, while allowing them to retain ownership and control of their music. With local offices around the world, AWAL’s services include global marketing and creative services, A&R, playlist and radio promotion, publicity, synch and brand partnerships, and access to real-time comprehensive music data and insights.

With a mission to partner with independent artists to tell stories that shape culture, AWAL’s diverse roster ranges from rising artists to globally renowned acts, including Little Simz, JVKE, Laufey, deadmau5/kx5, Disclosure, Lil Peep, JPEGMAFIA, Maddie Zahm, Lauv, Young the Giant, SBTRKT, Jungle, mxmtoon, Tom Misch and more. AWAL also helped develop the careers of an impressive roster of alumni including Steve Lacy, Rex Orange County, FINNEAS, Nick Cave & The Bad Seeds, girl in red, Lizzy McAlpine, and Kim Petras, among others. For further information on AWAL, please visit www.awal.com or connect on Instagram, Twitter, Facebook or YouTube.

As Director, Artist Development you will play a key role in helping AWAL artists bring their musical and creative dreams to life. Working in close collaboration with A&R and other key AWAL creative and commercial teams, you will be the main contact and champion for a roster of early-stage artists and build creative and strategic marketing plans and content strategies that focus on telling artists’ stories and growing their fanbases while also supporting the operational elements of their releases. This is a thrilling opportunity to help build artists’ careers from the ground up.

What you'll do:
• Build close relationships directly with artists and their teams while managing multiple active campaigns simultaneously.
• Collaborate with internal AWAL teams such as A&R, Global Commercial Partnerships, Sync, Brands, Radio, Creative, and International to build innovative marketing campaigns, creative tools, and set measurable goals that drive cultural impact, grow fanbases, and deliver tangible commercial results.
• Strategize and implement digital marketing and audience development plans including content marketing, advertising, influencer campaigns, and social media best practices.
• Conceptualize and coordinate the production of digital and social creative assets.
• Craft and share compelling marketing updates including artist proposition docs, audience segmentations, release strategy updates, project pitch info, and data analysis.
• Maintain and build a network of external partners such as content creators, social strategists, marketing agencies, and publicists that you hire and directly manage on campaigns.
• Provide direct operational support to artist teams by setting up digital and physical releases and troubleshooting data, statement, and royalty questions.
• Monitor and analyze campaign performance through internal and third party data tools in order to derive learnings and apply those to your campaigns.
• Manage and administer marketing campaign budgets.
• Regularly attend shows and travel, as needed.

Who you are:
• 6-8 years experience in a marketing or digital marketing role at a music company with a successful track record working with artists across multiple genres.
• You love music and are passionate about AWAL’s mission to partner with independent artists to tell stories that shape culture.
• You embrace creativity, aim high and push boundaries while maintaining impeccable attention to detail.
• You have an excellent knowledge of the current music landscape - from bubbling artists to social trends, the latest DSP features and fandom behaviors - with a hunger to experiment.
• An excellent communicator and enthusiastic collaborator who works well with artists, managers, team members, external partners, and senior management.
• You are hungry