Digital Strategy Manager, Latin Music

This is a Full Time Job

DESCRIPTION:

We are seeking a bilingual (English/Spanish) Manager to focus on the digital strategy of the label and artists. This person will manage the playlist strategy and repertoire optimization for our Latin Music roster across Spotify, Apple Music, and YouTube. This role will be central to growing consumption, visibility, and engagement for our artists’ music by designing and executing data-driven playlisting and SEO strategies. The candidate will also be focused on content performance analysis to identify opportunities to develop with Sony Music Latin content on commercial platforms.

The ideal candidate will have a strong understanding of the Latin music market, deep knowledge of digital streaming platforms, and a passion for connecting artists with fans globally.

What you'll do:

• Managing digital commercial strategies focused on revenue generation and market share increase, across all digital commercial platforms: audio and video platforms with Sony Music Latin content.
• Responsible for the proper exposure of Sony Music Latin repertoire on Artist and Sony Music Latin profiles on every digital commercial platform, audio and video.
• Manage the Playlist Strategy of the company: Develop and execute playlist strategies for new releases and catalog across Spotify, Apple Music, and YouTube.
• Build tailored strategies for editorial playlists, algorithmic placement, and user-generated playlist engagement.
• Optimize metadata, keywords, and tagging strategies to improve discoverability of Latin repertoire on DSPs.
• Monitor platform algorithms and update strategies accordingly to ensure long-term visibility.
• Leverage SEO best practices for titles, descriptions, thumbnails, and playlists.
• Track and analyze streaming performance, consumption behavior, and audience insights across platforms.
• Prepare weekly reports highlighting trends, wins, and opportunities.
• Use data to identify catalog growth opportunities and optimize release rollout plans.

Who you are:

• Bilingual proficiency in English and Spanish (required).
• 1-3 years of experience in a digital/streaming, playlist strategy, or digital marketing role (preferably in music or entertainment).
• Proven expertise in SEO optimization for music content across DSPs and YouTube (metadata, keywords, tagging, search/discovery strategies).
• In-depth knowledge of Spotify for Artists, Apple Music for Artists, YouTube Studio, Chartmetric, Music Connect, and other analytics tools.
• Strong understanding of Latin music genres, audiences, and market trends.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Passion for innovation and staying ahead of digital platform trends.
• Proficient in Excel, PowerPoint, and Canvas.