Digital Marketing Manager, US Latin
Sony Music
Miami, FLThis is a Full Time Job
We are looking for a highly driven Digital Marketing Manager to join the Sony Music Latin team. This role will be responsible for leading and executing comprehensive digital strategies for a roster of Latin artists, driving fan engagement, music consumption, and brand partnerships across platforms. You’ll work closely with management teams, internal teams, and external partners to create culturally relevant, data-informed, and cutting-edge marketing campaigns.
What you'll do:
• Develop & Execute Digital Campaigns: Create and lead innovative digital marketing strategies for artist releases, tours, brand activations, and content drops.
• Social Media & Content Strategy: Oversee social media strategy across platforms (Instagram, WhatsApp, TikTok,, X, Threads, Facebook, etc.) including content planning and community engagement.
• Collaborate with social partnership teams to drive streaming performance via pre-save campaigns, editorial pitching, and playlisting opportunities.
• Fan Engagement: Launch creative fan acquisition and engagement strategies including email, SMS, activations, UGC, and direct-to-fan initiatives.
• Data & Insights: Monitor analytics across digital channels to optimize performance, A/B test content, and report campaign results with actionable insights.
• Cross-Functional Collaboration: Work closely with teams in A&R, Publicity, Creative, International, and Brand Partnerships to ensure cohesive digital execution.
• Platform Innovation: Stay ahead of platform trends, algorithm changes, and digital tools. Test emerging tech, AI, and formats for future-facing campaigns.
Who you are:
• 4–6 years experience in digital marketing, ideally in music, entertainment, or youth-focused brands.
• Deep understanding of Latin music, culture, and digital trends across the US, Latin America, and global markets.
• Proven success in managing high-impact digital campaigns for talent or brands.
• Fluency in English and Spanish (written and verbal) required.
• Strong grasp of analytics tools (Chartmetric, TikTok Analytics, YouTube Studio, Google Analytics, etc.).
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Collaborative mindset with excellent communication and organizational skills.
• Passion for music, storytelling, and digital innovation.
What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess
Additional Information
Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
