Digital Marketing Coordinator
Sony Music
Culver City, CAThis is a Full Time Job
DESCRIPTION:
The Digital Marketing Coordinator for Ceremony of Roses (COR) is responsible for strategizing and executing digital marketing campaigns for our roster of clients. As a vital member of our digital and eCommerce team, your role is to use data and current market/social media trends to optimize email and SMS marketing campaigns, analyze pop culture trends, set up and monitor ad campaigns, and leverage data to improve overall marketing performance.
Your duties will include developing strategies to better incorporate email/SMS in our merch drops, keeping up with client posts for use in marketing, staying in tune with client fan clubs to better utilize their involvement, preparing recaps of campaign performance, bringing a creative lens to assets/social designs, and analyzing data (CTR, open rate, conversion rate, etc.) to inform decisions.
What you'll do:
• Email marketing:
Onboard and set up email accounts for new clients. Strategize and deliver recommendations on the best ways to incorporate email marketing in merch drops and album campaigns. Understand and introduce best practices into the workflow and analyze campaign metrics to understand trends and make necessary improvements.
• SMS marketing:
Onboard and set up phone numbers for clients and customer sign-up forms on stores. Strategize on the best assets and copy to use. Make data-based decisions to adjust for trends and improve effectiveness.
• Trend & Pop Culture Analysis:
Scour social media for client posts and photos for use in emails/SMS marketing. Stay informed on social media trends. Keep up with client fan pages and find ways to best utilize their involvement. Research current merch trends/top-performing merch products from competitors, and deliver data-backed recommendations to internal stakeholders.
• Ad Campaign Set Up:
Assist in setting up Meta ads and Google ads. Integrate pixels on client stores for tracking purchases. Provide recaps when campaigns are complete.
• Data & Analytics:
Create recaps and reports on ad campaigns as well as email/SMS campaigns for the team to better understand statistics and revenue. Use data to inform upcoming marketing campaigns.
Who you are:
• Minimum of 1-2 years of experience in digital marketing, with a focus on email marketing and social media.
• Knowledge/previous experience with email marketing platforms (e.g., Klaviyo) - setting up email campaigns, strategizing ways to increase open rates/engagement, and understanding best practices for sending.
• Knowledge/previous experience with SMS marketing.
• Working knowledge of Meta Business Suite and setting up ad campaigns/analyzing data from ad campaigns.
Salary/Benefits
$45,000.00
- 55,000.00
per year
$45,000 - $55,000 /year USD
Benefits
• Medical, dental, and vision insurance
• Life insurance
• Short- and long-term disability
• 401(k) employer matching
Perks
• Inclusive and collaborative community
• Modern office environment designed for productivity and creativity
• Company-paid identity theft protection
• Resources for pets
• Mental health and meditation resources
• Industry-leading fertility coverage
• Fully paid leave for childbirth or bonding
Additional Information
Sony Music is a leading music entertainment company that serves a roster of global talent, both within and beyond its ecosystem. As the merchandise partner for top artists, Ceremony of Roses operates as an agile creative practice focused on solving commercial and creative challenges. The company is committed to product excellence, delivering high-quality merchandise designed to be cherished and worn for years. With a best-in-class creative team, they produce culture-leading, artist-specific collections that enhance artist brands beyond their music. Additionally, they prioritize customer excellence by integrating closely with each client's team, ensuring transparency, accountability, and tailored support in every partnership.
