Digital Content Producer
Sony Music
New York, NYThis was removed by the employer on 6/18/2018 1:49:00 PM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Marketing Category
Browse the Music Category
Browse the Writing Category
Search for Digital Content Producer jobs in New York-NY
Search all Digital Content Producer postings
Full Time Job
The Digital Content Producer has a holistic function within the Content team to strategize, produce and publish content that reflects Legacy’s rich and diverse catalogue of artists.
Responsibilities
• Create and publish content across a variety of social media, mobile and web platforms.
• Leverage combinations of photography, video, animations, icons/emojis, memes and the written word to create compelling, sharable content for fans.
• Draw on combination of Legacy repertoire opportunities, marketing/sales/streaming needs, historical events, social context and digital trends to develop and maintain an ongoing flow of enticing digital content that can be repurposed across multiple digital properties.
• Work closely with archives, sales, A&R, content, external agencies, social media, web, CRM, marketing and streaming teams to meet the Legacy’s content needs.
• Use analytics, feedback loops and reporting metrics to ensure content creation/social media strategy is consistent with Legacy’s goals.
Qualifications
• Fluent in content creation/publishing across all major social media platforms and familiar with a variety of online marketing concepts, best practices and procedures.
• Proficient with standard photo and video editing software, content management tools and social media management/scheduling systems.
• Ability to create destination-specific content, with appropriate language, hashtags, emojis, audio, video and imagery consistent with marketing on that particular platform.
• Strong verbal and visual communication skills, meticulous attention to detail, and ability to work with artists, managers and staff at all levels.
• Good creative and strategic problem-solving skills combined with sound editorial judgement.
• Excellent time management, resilience, and the ability to work independently as well as in collaboration within a fast-paced team environment.
• Experience with Facebook Insights, Google Analytics and other analytics tools a plus.
• Deep love of music and a fascination with how digital platforms connect artists and audiences is ESSENTIAL.
• Ability to move quickly to capitalize on opportunities or react to content requests and create multiple edits, variations on themes and visual tangents within existing frameworks; utilizing a wide range of tools, from HD video workstations to cameraphones.