Audience Development & Digital Advertising Manager
Sony Music
New York, NYThis is a Full Time Job
DESCRIPTION:
We are seeking a creative and data-driven Audience Development & Digital Ads manager to support the digital marketing efforts of Epic Records. You will work closely on digital audience and advertising strategy with the digital team, coordinating on content, messaging, and wider marketing strategies. You will play a key role in driving fan acquisition & audience engagement for US artists, as well as planning and executing advertising campaigns for releases.
What you'll do:
• Paid Digital Advertising:
Plan, execute, and optimize global digital media campaigns on both priority releases and key opportunities
• Fan-Building Data Initiatives:
Develop and implement strategies to acquire and engage fans, building and strengthening artist audiences in creative and innovative ways
• Direct Fan Outreach:
Design and manage strategic email and SMS marketing campaigns on priority artists; employing audience segmentation, testing, and targeting to drive efficient results and wider best practices
• Reporting:
Create and maintain comprehensive reports on campaign performance for senior management, as well as internal and artist teams, providing actionable insights and recommendations based on data clearly and concisely
• Billing Reconciliation:
Manage the billing and invoice fulfillment processes for digital advertising partners, ensuring accuracy and timely completion
Who you are:
• Proven experience planning, executing, and optimizing TikTok, Meta & Google advertising (TikTok, Meta & Google Ads Manager) campaigns – must have 1-2 years prior e-comm/D2C paid digital advertising experience (Shopify, Salesforce, pixel implementation); bonus if in a creative or entertainment field (music, sports, fashion, TV)
• Hands-on experience building and engaging audiences through SMS, email marketing etc.
• Strong analytical skills and the ability to synthesize data into actionable insights
• Detail-oriented individual with strong organizational and communication skills (written & verbal) with both internal and external parties
• Music fan with a passion for innovation, digital strategy, and an ability to apply relevant technology and trends to music marketing
What we give you:
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess
Salary/Benefits
$68,700.00
- 80,000.00
per year
$68,700 - $80,000 /year USD
Benefits
• Medical, dental, and vision insurance
• Life insurance
• Short- and long-term disability
• 401(k) employer matching
Perks
• Inclusive and collaborative community
• Modern office environment
• Voluntary benefits like company-paid identity theft protection
• Resources for pets, mental health, and meditation
• Industry-leading fertility coverage
• Fully paid leave for childbirth or bonding
• Fully paid leave for caregivers
• Programs for loved ones with developmental disabilities and neurodiversity
• Subsidized back-up child and elder care
• Reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in professional growth and development
• Space to accelerate progress
• Time off for a winter recess
Additional Information
Sony Music is a global music company that is home to some of the world's most iconic and influential artists and labels. The company is dedicated to providing innovative and creative solutions to help its artists reach their full potential and connect with their fans.
