Associate Director, Marketing

This is a Full Time Job

The Associate Director, Marketing will serve as a member of Columbia’s marketing department. This role requires comprehensive communication and coordination both internally and externally in order to keep projects moving forward while maintaining the overall message and brand. A willingness to serve as a team utility player is a must.

Responsibilities

• Manage music releases, maintain campaign timelines, and oversee release logistics.
• Help develop well-thought-out plans for music releases and assist in long-term career planning for Columbia’s artists.
• Create timelines of project needs and key dates/deadlines with all departments and oversee the timely delivery of those needs in partnership with various departments, including publicity, radio, and synch.
• Create weekly marketing reports and communicate updates to all team members.
• Participate in creative planning to create big marketing ideas and ensure a continuous flow of content surrounding each artist.
• Align with artist and management for campaign updates and communicate goals and plans for each release.
• Work in conjunction with artists, managers, and all departments to create, maintain, and evolve artist brands
• Manage creation and distribution of marketing tools
• Work with A&R and creative teams to gather all necessary assets to meet delivery deadlines.
• Collaborate closely with digital and commerce teams to formulate and implement digital plans, social media rollouts, and DSP campaigns.
• Brief teams on all release information and ensure results are communicated efficiently.

Qualifications

• Professional marketing experience with major label, entertainment company or comparable organization - generally gained through 5 or more years of progressive experience in the music industry, ideally at a label.
• Deep understanding of the music industry and the inner workings of a label.
• Working knowledge of streaming platforms and playlisting, brand management /artist development/public relations, digital marketing, social networks and digital tools.
• Knowledge of music reporting tools, including Mediabase, Soundscan, Next Big Sound, Spotify Analytics, and Apple Connect.
• Ability to handle multiple projects at one time and work in a fast-paced, entrepreneurial environment.
• Exceptional written and verbal communication skills that display organization and attention to detail.
• Creative thinker with a demonstrated ability to apply ideas strategically while working to a set budget and timeline
• Availability and willingness to work nights/weekends and travel as needed.
• Bachelor’s Degree strongly preferred.