
Associate Director, Creative - Alamo
Sony Music
United States, ZZThis is a Full Time Job
What you'll do:
• In this role you will directly support the creative team on ideation and ownership around marketing campaigns for our catalog artists
• You should have a deep understanding in Hip-Hop, R&B, Pop, and Country culture, history and tentpole moments and lead those verticals from ideation to execution working under the VP.
• Monitor trends in the digital and advertising industries to help push the envelope beyond traditional advertising with our content and marketing teams.
• Identify growth opportunities around artists/songs/genres that have stories which “must†be told with the goal of increasing consumer consumption by keeping our artists culturally relevant, interesting and top of mind.
• You should have an excellent sense of visual style, art direction and storytelling in various mediums including: short and long form video content, social content (IG, TikTok, FB, YouTube etc).
• Be able to create and manage budgets for productions top to bottom
• Process all invoices and vendor set ups and develop keen understanding of Sony systems and supporting personal to meet production deadlines
• Maintains, owns, assigns and updates the Creative Team’s schedules
• Coordinates and maintains all legal agreements related to creative working with legal when necessary
• Updates freelancer master lists and connects with freelance talent, music video production timeline grids, and assets in our internal system
• Develop and continually expand your vast rolodex of directors, photographers, stylists, and content creators
• Educates the team on key software innovations (task management, trend-forecasting programs, etc.)
• Supports the Creative Management Team by collaborating with Brand Managers and Production to streamline projects with clear details before development begins
• You must be able to articulate, visualize, verbalize and sell creative through pitch decks, treatments, moodboards and art direction both internally and externally.
Who you are:
• You have at least 4 years of relevant experience at an agency, production company, label, media or marketing company or culturally similar environment with a proven track record in presenting and telling compelling stories around music.
• You are an excellent communicator and enthusiastic collaborator who can work with a range of personalities and partners.
• You have a wealth of knowledge specifically in the Hip-Hop, R&B, Pop and Country spaces
• You have a deep understanding of the various digital formats and how people are consuming content through all social channels including Facebook, YouTube, Instagram, TikTok, Spotify, Apple Music, Twitter and Snapchat.
• You are excellent at understanding and articulating writing for creative concepts and have the ability to autonomously own projects from start to finish.
• Proficiency in the Adobe Creative Suite
• Fan of and strong knowledge of music, trends, fashion, and design
• Ability to collaborate with key internal team members, such as product & creative development, legal, finance, brand management, and production teams
• Knowledge and skill in developing strategic business plans and budgeting
• Excellent organizational skills
• Photography skills are a plus
• Ability to travel as/when needed
• Portfolio or work examples required
What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess