Publicity and Marketing Manager

This is a Full Time Job

Publicity and Marketing Manager, New Latine / Latinx / Hispanic Imprint At Atria

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Atria Books is launching a new imprint!

The Latinx/Latine focused imprint will publish a range of bestselling fiction and non-fiction from authors including John Leguizamo, Reyna Grande, Luis Jaramillo, Luis Rodriguez, and more.

The ideal candidate will have 5 years' experience in collaboration with English and Spanish language media and social media, having formed close relationships with influencers and journalists that serve book lovers in Latinx and Spanish-speaking markets. Any experience working on major commercial fiction and personality driven book campaigns, especially in achieving distinctions for titles including Indie Next and LibraryReads selections, would be considered especially valuable. Ideally, this candidate also possesses both journalistic and social media content creation skills and experience, is an out-of-the-box creative thinker, can strategize about marketing plans in post-publication phases as well as for pre-publication phase, and is adept in creating advertising and marketing copy for assigned titles.

The Publicity and Marketing Manager will be responsible for planning and executing title publicity and marketing plans for key priority titles and bestselling authors in multiple genres. They will also take an active role in social media content creation. The ideal candidate will have clear written and verbal communication skills, an acute attention to detail, and excellent data analytic and keen organizational skills. The Marketing Manager works closely with Atria's marketing and publicity team and reports to the imprint's director.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Conceptualizing and balancing a full-scale publicity campaign, which will combine major media outreach with Latinx-targeted media outreach in Spanish and English.

• Conceptualizing and executing outreach to booksellers, librarians, consumer book reviewers, book clubs, and online influencers for cross-promotion and giveaways

• Conceiving and executing multi-tier marketing campaigns, with an emphasis on digital and social strategy

• Advising authors on their online presence via email collection, social media, etc.

• Optimizing campaign outcomes via advertising plans, where appropriate, and communicating these plans with internal and external stakeholders

• Working with the rest of the marketing team on social media, including post preparation and scheduling, fan and follower interaction, outreach to micro-influencers and genre specific influencers, long-term strategic marketing initiatives, and partnership opportunities where appropriate

• Handling author and agent communication for each of the assigned titles, and working to create post-publication plans for key titles.

• Coordinating e-mail marketing strategy, content marketing, academic marketing, and video production with the Simon & Schuster corporate digital marketing group

KNOWLEDGE, SKILLS & ABILITIES REQUIRED:

• Excellent editorial skills and ability to write custom pitches in English and Spanish to different types of media

• Relevant experience in publicity, marketing, and book publishing. Must have strong English and Spanish language media contacts.

• Ability to work independently, prioritize effectively, and meet deadlines

• Superb verbal and written communication skills, and confidence in presenting to internal and external stakeholde