Email Marketing Manager
Simon & SchusterNew York, NY
Full Time Job
Email Marketing Manager (Salesforce Marketing Cloud)
Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world's most popular and widely recognized writers, and winners of the most prestigious literary honors and awards.
It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children's Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at www.simonandschuster.com.
The Email Marketing Manager is responsible for growing and enhancing the consumer email marketing programs for all divisions of S&S. The Email Marketing Manager will be responsible for executing and refining the overarching CRM strategy and managing the email campaign process end-to-end, including planning, targeting, segmentation, set-up, testing, execution, reporting and optimization through the use of industry best practices, creative, and precise use of data and analytics. The candidate will be responsible for list management and segmentation, HTML coding of emails, tracking and deployment of emails using our current service provider (Salesforce). In addition, supports international business units by sharing best practices and implementing new CRM programs as needed.
Minimum 5 yrs experience.
Experience with CRM systems and databases, web analytics (Google Analytics), SQL, HTML.
Strong project management, Excel, PowerPoint and communication skills
Experience working with large ESPs (Salesforce a plus)
Please note that we will consider candidates looking to permanently work remotely