Developer, Email Marketing

This is a Full Time Job

Simon & Schuster is looking for an experienced Developer with Email Marketing experience who is also a Salesforce Marketing Cloud expert. In this role they will grow and enhance the CRM marketing program for our highly successful Pimsleur language learning business.

The Developer will preferably come from a direct-to-consumer environment in which email drives acquisition growth. Previous experience with an online subscription business is a plus.

On a broader scale this role is responsible for executing the overarching CRM strategy and managing Salesforce Marketing Cloud and Salesforce AdStudio. Specifically, the role will include managing and optimizing the email program through the use of industry best practices, creative, and precise use of data and analytics. The candidate will also be responsible for the campaign process end-to-end, including list management and segmentation, HTML coding of assets, regulatory compliance, tracking and deployment of emails, push notifications and in-app messages using our current ESP (Salesforce Marketing Cloud/ExactTarget).

Requirements:

The ideal candidate will have extensive experience with campaign management and analysis in Salesforce Marketing Cloud.

Other responsibilities will include:

* Being responsible for the end-to-end production and deployment of emails, push notifications, and in-app messages. (Including planning, targeting, segmentation, set-up, HTML coding, rendering testing, deployment and campaign reporting)

* Writing custom SQL queries to join data points for customer segmentation

* Managing existing trigger programs (welcome, upsells, reactivation) and building additional programs to support customer lifecycle management and new subscription business

* Identifying and targeting consumer segments to optimize KPIs

* Managing email calendar to ensure campaigns are tested, approved, and scheduled in a timely manner

* Overseeing QA and A/B testing for email creative, subject lines, date/time, list segments, etc.

* Creating custom audience for Salesforce AdStudio syndication to third-party ad platforms and leveraging AdStudio functionality in existing journeys

* Tracking and reporting performance of all email campaigns and KPIs; working closely with VP of Marketing to analyze findings, identify trends and recommend a course of action

* Understanding email consumer behavior and provide recommendations to improve strategy

Skills
Required:

* Hands-on experience managing email campaigns and delivery through Salesforce Marketing Cloud (will consider other in-depth enterprise level ESP experience.)

* Experience working with Data Extensions and list filtering

* Ability to create responsive emails and templates to ensure optimal viewing on mobile and desktop devices

* Familiarity with Adobe Photoshop and/or Sketch

* Solid understanding of web analytics tools (Google Analytics) and email metrics, benchmarks, and KPIs

* Self-starter with strong communication skills that can multi-task and flourish in a fast-paced environment

* Ability to work independently or as part of a team in remote locations

* 5 years’ experience working on a direct response marketing team is strongly preferred.

* Salesforce Marketing Cloud Email Specialist certification desirable

* Experience with Salesforce Service Cloud or Salesforce CDP a plus

Simon & Schuster has been named to Forbes magazine list of “America’s Best Mid-Size Employers 2022.”

Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world’s most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery B