Senior Director, Brand & Program Marketing
Showtime
New York, NYThis was removed by the employer on 8/19/2022 9:03:00 AM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Executive Positions Category
Browse the Marketing Category
Browse the Studio Category
Search for Senior Director, Brand & Program Marketing jobs in New York-NY
Search all Senior Director, Brand & Program Marketing postings
Full Time Job
The Senior Director, Brand & Program Marketing develops and implements 360 marketing campaigns, serving as the brand steward across Showtime's award-winning programming including scripted and non-scripted titles providing leadership to ensure seamless day-to-day operations of the department.
This is an amazing opportunity to join a highly visible, fast-paced team passionate about crafting breakthrough consumer marketing campaigns!
Responsibilities
include but are not limited to:
• Develop strategy and implement large-scale marketing campaigns from start to finish; accountable for reaching key goals among both internal and external partners.
• Serve as the cross-functional leader for assigned series/docs, liaising with teams including Campaign Management, Creative, Digital & Social Marketing, Media & Marketing Strategy, On-air/Multi-Platform, Distributor & Partner Marketing, and PR and ensuring cohesive campaigns.
• Craft campaign strategy, including series positioning, pillars, target audience, creative guardrails, and final marketing plan.
• Oversee development of foundational creative assets (key art, trailer) and manage team responsible for the execution of paid advertising plan, with tactics including, print, video, mobile, social, audio, OOH and activations.
• In collaboration with VPs, act as a point of contact for executive partners (e.g. Programming Executives and External Producers).
• Partner with Marketing Strategy to use insights & audience data to determine goals, key performance indicators and marketing effectiveness.
• Identify in-season opportunities, optimization and activate on post-analysis findings.
• Play a critical role in mentoring and leading junior members of the team.
• Supervise Manager & Coordinator level employees to guide overall career development in addition to their day-to-day role on individual projects and provide frequent feedback.
• Ensure any new processes have been properly communicated and implemented.
• Work in conjunction with the team to manage individual series budgets and the overall tracking of department budgets across series.
Basic Qualifications:
• 10 years of experience in entertainment marketing at either a cable network, streaming platform or digital/social/branding agency with direct client experience
• Demonstrated success in planning and leading all aspects of 360 marketing campaigns, from messaging and creative development to execution to post-campaign recap and analysis.
Additional Qualifications:
• Excellent verbal, written, and interpersonal skills, entrepreneurial approach, and resilient spirit with experience navigating cross-functional organizations.
• Strong prioritization, attention to detail, and project management skills
• ability to build a collaborative, team-oriented environment by developing strong peer relationships.
• Ability to multi-task and adapt to a challenging, fast-paced environment.
• Comfortable working across all levels of a corporate organization.
• Ability to work both independently and with a team, mentor, encourage and lead others, proactively gather consensus from multiple internal partners, and switch tasks quickly based on shifts in priorities or urgent deadlines.
• Proven experience working with external agencies to implement marketing strategy/campaigns.
• Possess a creative outlook; are constantly looking for new ways to delight and inspire audiences.
• Have enthusiasm for and are a passionate consumer of entertainment content.
• A storyteller with a proven ability to partner with creative teams on high-quality print and A/V content.
• Easily understand social, audience and viewership data in order to make informed campaign decisions. Experience in digital creative, social media, and developing creative a plus!
• Can see the big picture while also maintaining a concentrated focus on the details.
• BS/BA in related field preferred.
• Master's degree in a related field (is a plus).