Social Media Editor

This is a Full Time Job

Reporting to the Editor-in-Chief, the Social Media Editor is responsible for overseeing the social media strategy and execution of SHE Media’s new health brand Flow Space. Launched in March 2023 at SXSW, Flow Space serves to educate and connect women in their third life chapter and beyond. Flow Space integrates science and stories that inspire women to invest in their whole life health.

As a member of our New York City-based editorial team, this person will work closely with our editors, designers and video team to create social-first content across all of Flow Space’s platforms, with an emphasis on Meta and LinkedIn. This person should be passionate about women’s health and share a journalist’s sensibility for packaging content and crafting copy that engages our audience, builds community and drives traffic back to our site.

The role will also work closely with our Flow Space Advisory Board and the ‘Health cohort’ within the SHE Media Collective to cross-promote, develop and collaborate on social content. The Collective represents thousands of independent websites, many of whom are selected for their resonance with the Flow Space mission.

The ideal candidate will be self-motivated, collaborative, and passionate about creating best-in-class content and community for women. This person should have a strong background in social media and health content creation. She/he must have excellent communication skills, an obsession with performance metrics, and the ability to build and maintain relationships with external contributors.

Responsibilities:

• Set and implement the strategy for all of the brand’s social channels, including Instagram, Facebook, LinkedIn, Threads, What’sApp and Pinterest, plus new and emerging platforms
• Grow the brand’s following and social imprint across all channels while creating a unique Flow Space social identity that suits each platform
• Craft strategic plans to promote original editorial content such as digital issues, covers, celebrity interviews, and other exclusives
• Collaborate with the Audience Development team and Flow Space editors to optimize editorial content for social—from topics and headlines to image sourcing and design and educate the team on best practices for social optimization
• Collect, analyze, and report on social media and traffic data on a regular basis
• Work closely with the Editor-in-Chief to ideate and execute social-first franchises
• Manage social coverage of live events across all social platforms
• Represent the brand in the market to capture and create original content for our social channels

Requirements:
• 3-5 years of experience in social media, ideally from an editorial perspective, as well as a successful track record of managing big social accounts across different platforms
• Experience using social media management and analytics tools (Sprinklr, Later, Google Analytics, CrowdTangle, etc) to grow and maintain social followings
• Availability to work some nights and weekends to cover awards shows and live events
• Exceptional communication and collaboration skills
• Ability to change direction and operate in a fast-paced environment
• Ability to work self-sufficiently and be proactive

Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range.

PMC is committed to the health and wellness of our employees. As part of PMC’s paid healthcare plan, the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family. The total compensation package for this position will include other elements including 401(k) eligibility and paid time off benefits.

Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.