Senior Design Director

This is a Full Time Job

SHE Media is seeking a Sr. Design Director to provide creative leadership, strategic direction, and hands-on design for SHE Media corporate marketing materials, cross-brand branded content, and O&O digital brand Flow as needed. Based in the New York City office, this role will manage a Designer, and work closely with the CMO and VP Integrated Marketing to create the visual strategy and materials for SHE Media. This role conceptualizes and manages both design and production for all digital and print materials such as site design, branded content, event design & production, photoshoots, special projects, presentation & proposal templates, business development materials and more.

This ideal candidate is a strategic thinker, comfortable working within a fast-paced, deadline-driven environment, juggling multiple projects with ease. This candidate will be a natural problem solver with proven experience as a strong visual storytelling along with great communication and follow through skills. A passion for the women's lifestyle space and social impact are essential. This role reports to the VP of Integrated Marketing with a dotted line report to the CMO.

Responsibilities include:
• Demonstrate a deep understanding of SHE Media’s corporate marketing initiatives and Flow editorial brand goals. Partner with editorial and marketing leads on the conceptual development of creative.
• Identify, implement and optimized design processes for team and project manage all requests. Manage and mentor SHE Media corporate marketing designer and hire and manage freelance designers; Lead quarterly design meetings with SHE Media O&O brand designers to create an open dialogue for cross-training.
• Continue to evolve SHE Media Corporate identity and assets including solidifying O&O brand identities, presentation template, one-sheets & custom slides, newsletters, internal office SHE Media branding etc.
• Build, launch and troubleshoot client ad campaigns, following client brand guidelines on strict deadlines and often tight timelines, using Clipcentric and Ceros.
• Oversee visual direction and make/manage on-going updates of SHEMedia.com corporate site.
• Collaborate with the video production team to provide art direction and assets for sizzles.
• Manage and direct custom photo shoots including developing pre-production moodboards, on-site art direction, setup, image selects, retouching etc.
• Art direct and design special immersive digital destinations utilizing Ceros for both editorial and branded content initiatives.
• Establish visual direction for all events and materials including designing overall esthetic, material templates, overseeing and executing promo materials, working with production companies on event assets, live event presentations and on-site presentation management, event photography and more.
• Work directly with integrated marketing & client service teams on client pitches, mocks, campaign materials, and revisions following client brand guidelines.
• Manage all premiums and client gifts; identify needs, manage budgets and vendor relationships.
• Create infographics and other branded content assets when required.

Essential Skills
Include:
• Strong digital portfolio demonstrating effective and innovative design encompassing 360 creative campaigns
• 7-10 years of professional design experience as the creative lead at a media company, agency, or in-house advertising/marketing department
• Proficiency in the entire Adobe Creative Suite, Adobe Photoshop, Ceros, Illustrator, InDesign, Squarespace and Illustration skills mandatory.
• Strong understanding of identity, typography, color, layout for digital and traditional media
• Knowledge of new media and technology, A.I. and web3 is a plus.
• Highly organized, and skilled with time-management and workload prioritization.
• Experience building creative teams and implementing new processes is a plus.
• Passion/experience in lifestyle, health, style, parenting, food, etc. and interest in keeping up with design trends to refine skills and improve the SHE Media brand.
• Ability to turn complex concepts and data into clear visuals.
• Ability to work within a fast-paced, deadline-driven work environment and manage multiple tasks simultaneously.
• Ability to take direction and work collaboratively.
• BA/BS degree in graphic design, marketing, advertising, or related field

Typical wage range: $100k - $115k

Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range. The total compensation package for this position will also include other elements, a full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits. PMC is committed to the health and wellness of our employees. As part of our company-wide rollout of PMC’s paid healthcare plan, for this role the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

It’s all About You…

At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets! Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.

About SHE Media:

As a top 10 lifestyle media company reaching 74 million monthly visitors, SHE Media focuses on the power of content and community to move our culture forward. SHE Media believes that media companies can and should be a force for good in the world. The company’s rich editorial ranges from health, food, and family to career and entertainment.

SHE Media’s flagship brands, SheKnows, Flow, StyleCaster, Soaps and BlogHer, produce award-winning lifestyle content and events that reflect the passion and purpose of the company. In addition to the flagship brands, the SHE Media Collective supports thousands of independent publishers and content creators with technology, education, and monetization opportunities to grow their businesses.

SHE Media has a longstanding commitment to the advancement of equity and inclusion through media. In 2021, SHE Media launched Meaningful Marketplaces enabling advertisers to buy media at scale from a community of women and minority-owned publishers, ensuring that independent media receives the economic support to thrive. SHE Media is also dedicated to advancing women’s health. In 2023, SHE

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