Social Media Strategist

This is a Freelance Job

Strategist (Freelance)

Position Overview

The Strategist will work directly with the Strategy department to develop thoughtful strategic rationale that informs breakthrough creative work. They will help define social content strategies; analyze social performance; conduct competitive brand audits; research audience behaviors; and regularly report on content performance as well as trends to optimize future posts.

The ideal candidate for this role will be an energetic, creative thinker who’s passionate about telling a great story across all content platforms with experience across a wide variety of entertainment brands.

Not only do you love pitching exciting ideas, but you love backing them up with data and insights for a comprehensive brand or campaign strategy. We are looking for a true Internet native who “lives” on social media and is always up-to-date on the latest trends, but also knows their way around a spreadsheet.

This is an opportunity to work with some of the best entertainment brands in the world. You will learn from experienced creatives and strategists, and have a whole lot of fun while doing it!

Responsibilities
• Use analytics tools to assess brand and competitor performance
• Identify and develop audience insights to inform overall strategic direction, as well as optimize content performance
• Help define social content strategies across current and emerging platforms
• Collaborate with a team of account managers/coordinators and creative staff, from concept development to delivery of final product
• Pitch concepts, copy, and final deliverables to internal team members and external partners
• Interpret creative briefs to develop concepts for pitch decks and ongoing retainers
• Present strategy decks in-person and/or via video chat to clients
• Maintain a working knowledge of key industry trends, social platform updates, and entertainment projects to inform creative strategy

Qualifications
• 3-4 years experience in social media strategy
• Exceptional writing and research skills
• Ability to work independently or with a team to meet deadlines
• Excellent organizational skills and multitasking ability
• Demonstrated experience developing a brand voice/strategy and building social audiences
• Deep knowledge of social media best practices and current trends
• Familiarity with analytics and social reporting tools like GWI, Sprout, Sprinklr, Google Trends, Meta Business Suite, and native insights across platforms
• Demonstrated analytical skills
• Excellent oral, written, and interpersonal communication skills, including experience presenting to clients
• Experience overseeing projects from inception to completion
• Strong initiative and problem-solving abilities