Social Media Content Creator

This is a Full Time Job

Content Creator (New York)

Position Overview

We are seeking a Content Creator who will be a key player on our social team, responsible for developing, pitching, and executing timely, social first, and trend based content.

This role focuses on strategic social media listening, data-driven optimization, and cross-functional collaboration to deliver exceptional results for some of the world's leading brands.

The Content Creator will lead social media asset creation, develop platform-specific content series, and drive measurable engagement across all current and emerging social platforms. The role combines strategic thinking with hands-on social media creative skills to ensure our clients' social presence aligns with their broader marketing objectives.

Responsibilities
• Lead social media strategic content development and execution for varying clients
• Ideate high performing real-time social media creative that engages audiences
• Execute platform-specific creative for Instagram, TikTok, X, Threads, and/or YouTube Shorts that maximize native engagement and leverage each platform's unique features
• Provide creative recommendations and optimization plans based on performance data and industry benchmarks
• Monitor and analyze cultural trends, breaking news, and platform updates to inform creative development and identify opportunities
• Oversee and manage client social media accounts in partnership with other departments, ensuring alignment with overall marketing strategies and objectives
• Serve as the social point of contact for daily client communications, creating and implementing internal and external solutions as needed
• Create and manage editorial calendars that support brand and campaign initiatives
• Support content publishing and community management across social platforms, maintaining consistent brand voice and engagement standards
• Support in presenting strategies and performance reports to clients and internal stakeholders
• Lead, manage, mentor more junior social media or content creator staff

Qualifications
• At least 3-4 years of experience in social media management and digital marketing
• Proven track record of developing and executing successful social media creative
• Incredible social-first, fast creative execution that earns high engagement
• Strong analytical skills with experience in social media metrics and reporting
• Demonstrated expertise across major social platforms (Instagram, TikTok especially)
• Proficiency in social media management and analytics tools (Sprout, Sprinklr, Meta Business Suite)
• Excellence in project management and meeting deadlines
• Outstanding written and verbal communication skills
• Experience presenting to clients and stakeholders
• Demonstrated ability to build and grow social media audiences
• Deep understanding of social media best practices and platform-specific requirements

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